Carling iPint is UK’s most downloaded iPhone app
Online measurement firm comScore has revealed that the most downloaded iPhone app in the UK is the Carling iPint, which lets users pretend to drink a pint of beer.
This branded content is quite different to the top downloads in the US and Europe as a whole, where Facebook and music service Shazam are number one in their respective regions.
The statistics were revealed by comScore’s Alistair Hill during his presentation at the Mobile Games Forum in London, reports the Association of Publishing Agencies (APA).
In December, analyst Screen Digest forecast that revenues from mobile applications other than voice and messaging are set to double in the next four years to reach €100 billion a year by the end of 2013.
It said that €8.6 billion of this will be generated by rich media content services such as mobile TV, video, games and music – growth of 50% compared to the end of 2009.
One type of app expected to really take-off this year is Augmented Reality, with Juniper Research expecting the annual number of downloads featuring AR content to rise from less than 1 million in 2009 to more than 400 million by 2014.