Yahoo! and Twitter team-up
Yahoo! is integrating real-time Twitter updates across its products and properties in a new global partnership announced today.
The partnership will allow users to update their Twitter status and share content from Yahoo! in their Twitter stream and feature real-time public Twitter updates across properties such as news, finance, entertainment, and sports.
Yahoo! said that today’s deal will transform it “into a highly customisable social experience that lets people bring together and unify their activity from their many social experiences across the web”.
“Because of these connections, anyone with a Yahoo! ID can update multiple social networks simultaneously and stay in touch with the people and information that matter most at every moment of the day.”
Bryan Lamkin, senior vice president, consumer products group, Yahoo!, said: “Let me try to capture the enormity of this integration in 140 characters or less: We’re turning the key to the online social universe – you will find the most personally relevant experiences through Yahoo!.
“We’re also simplifying people’s lives by bringing their social worlds – and the world – together for easy access.”
The real-time Search integration is available immediately. Other parts of the integration are expected to launch later this year.
Yesterday it was revealed that Twitter has hit the 50 million tweets per day mark, passing MySpace’s daily status message updates for the first time.