Last week, the Project Canvas partners including BBC, ITV and Channel 4 officially re-branded the highly-anticipated service as YouView.
It has been called a “fantastic subscription free-option” by the YouView chief executive Richard Halton and promises to “change the way you watch TV forever”.
The basic proposition is a set top box that features PVR functionality alongside digital TV channels and 7 days worth of catch-up TV, as well as on-demand and interactive services.
But don’t take our word for it… watch the preview: