Salesforce set to buy Buddy Media

Cloud-computing company Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old business that helps brands manage their Facebook presence, according to reports.

The deal is set to value Buddy Media at more than $800 million.

Buddy Media has recently expanded beyond Facebook to other social media platforms including Twitter, LinkedIn and Google+.

Its pitch is: “We can help you maintain your apps, ads and pages on the world’s biggest social network, and we can get your content in front of customers on lots of different social networks, too.”

It is thought that Salesforce intends to use Buddy Media to extend its core customer relationship management offering.

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