The latest long-term forecasts from the AA indicate that consumer magazines will enjoy a healthy decade to come with a predicted revenue increase from £655m in 1999 to £1096m in 2012
According to the report “consumer magazine share [of total advertising] is forecast to rise at the expense mainly of television and newspapers, with the result that by the end of the forecast period (2012), the consumer magazine share is seen as rising to 7%. In a bouyant advertising market, this means that real revenue is seen as rising by two thirds over the forecast period”.
