The figures listed in NewsLine’s ABC reports are those reported by the Audit Bureau of Circulations (ABC) as at Thursday 14 February 2002. Late submissions and changes may be made after this date, and will thereafter be amended in MediaTel’s Press database. For full notes on how NewsLine’s reports are compiled please see Important Notes: ABC Jul-Dec 2001.
The entry of John Brown Publishing’s contract magazine for Ikea, Ikea Room, has revitalised an otherwise somewhat tired Home Interest sector. The title is given away with purchases above £10 at Ikea stores, but is also sold in newsagents for £1.70. This was its second ABC audit, and it is now the largest title in the market and helped to increase the total circulation for Home Interest titles by 4.4% year on year.
Elsewhere in the market, news was mixed. Natmags Your Home did well, seeing a year on year increase of 11.6% to tip just over the 150,000 mark, while IPC’s Country Homes & Interiors and Ideal Home both saw some healthy growth.
Less positive were the performances of IPC titles Living Etc and Homes and Gardens, the former dropping 4.6% and the latter 10.6%. Yet another IPC home interest title was also the notable absentee in this set of results, Homes and Ideas having fallen victim to IPC’s November cull of underperforming titles.
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