The latest ABC digital figures show a general decline for most newsbrands, with the Independent.co.uk the only online platform to see any positive growth – though only a very slight 0.4% gain, adding just over 5,000 unique daily browsers.
Down -6.6% period on period (PoP), the Mirror Digital Group dropped to an average unique daily browser figure of just under 900,000 – the only digital platform not to surpass the one million mark.
Guardian.co.uk wasn’t far behind, down -6.5% to an average just short of 4.3 million unique daily browsers – a contrast to the 6.3% growth that it saw in February.
The Sun’s website was down -5.9% PoP – a total loss of 105,548 average unique daily browsers – while the Telegraph Online dropped by -4.6%, sinking below the three million online readership mark that it saw in February.
Even the MailOnline was not immune, down 5.4% PoP, losing just under 410,000 unique daily browsers.
| Site | Mar 13 Daily Average Unique Browsers | Feb 13 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 7,193,926 | 7,602,898 | -408,972 | -5.4 |
| guardian.co.uk | 4,294,582 | 4,591,357 | -296,775 | -6.5 |
| Telegraph | 2,875,848 | 3,015,099 | -139,251 | -4.6 |
| The Sun | 1,680,273 | 1,785,821 | -105,548 | -5.9 |
| The Independent | 1,221,330 | 1,216,287 | 5,043 | 0.4 |
| Mirror Group Digital | 898,413 | 961,455 | -63,042 | -6.6 |
Source: ABC
