ABC National Newspaper Round-Up: July 2009

Daily Newspaper Market

The daily newspaper market was up slightly period on period in July, by 0.3%, although it suffered a fall of 2.3% year on year.

The Daily Star once again enjoyed a big year on year increase in its total circulation in July, up 20%.

Elsewhere, there was a large loss for the Independent over the same time-frame – it shed about 46,000 readers year on year.

Daily Titles	Jul-08	Jun-09	Jul-09	YoY Actual Change	YoY % Change	PoP Actual Change	PoP % Change
Quality
Daily Telegraph	857,861	835,419	818,937	-38,924	-4.5	-16,482	-2.0
Financial Times	423,575	411,988	397,600	-25,975	-6.1	-14,388	-3.5
Guardian	337,917	336,034	328,773	-9,144	-2.7	-7,261	-2.2
Independent	235,289	200,399	189,013	-46,276	-19.7	-11,386	-5.7
Times	612,019	590,900	580,483	-31,536	-5.2	-10,417	-1.8
Mid Market
Daily Express	735,451	729,507	734,045	-1,406	-0.2	4,538	0.6
Daily Mail	2,270,616	2,201,088	2,178,640	-91,976	-4.1	-22,448	-1.0
Popular
Daily Mirror	1,443,413	1,330,301	1,340,028	-103,385	-7.2	9,727	0.7
Daily Record	383,005	347,195	343,165	-39,840	-10.4	-4,030	-1.2
Daily Star	738,532	870,457	887,106	148,574	20.1	16,649	1.9
Sun	3,133,849	3,028,302	3,121,407	-12,442	-0.4	93,105	3.1
Total Daily	11,171,527	10,881,590	10,919,197	-252,330	-2.3	37,607	0.3

Quality Daily Titles

The Daily Telegraph‘s circulation fell 4.5% year on year to just under 819,000 copies, while the Times was down by around 5% year on year to under 581,000 copies.

The Financial Times and the Guardian were also down year on year, by around 6% and 2.7% respectively.

The FT now has a total circulation of around 398,000, while the Guardian‘s is nearer 329,000.

July was another poor month for the Independent. It shed almost 20% of its total circulation to leave it at 189,000 copies.

Mid-Market Daily Titles

Although the Daily Express was down slightly year on year, by 0.2%, it did manage to increase its circulation by 0.6% period on period, to 734,000 copies.

Fellow mid-market title the Daily Mailwas down by around 4% year on year, to under 2.2 million copies.

Popular Daily Titles

In contrast to most of the other national newspapers, the Daily Star had a great month, recording circulation growth of 20% year on year and a period on period rise of 1.9%. Its circulation now stands at more than 887,000 copies.

The Sun, while down slightly year on year, managed to record a period on period increase of 3.1%, taking its total to over 3.1 million copies.

It was a similar story with the Daily Mirror, down 7.2% year on year but up 0.7% period on period, to 1.3 million copies.

It was not such as successful period for the Daily Record down 10.4% year o year and 1.2% period on period, to leave its circulation at around 343,000 copies.

Sunday Newspaper Market

As with the daily newspaper market, overall the Sunday newspaper sector recorded a year on year decline in circulation – of 3.7% – but managed a period on period rise, of 0.7%.

Like its sister title, the Daily Star Sunday outperformed the rest of the populars, with a year on year increase of 6.6%.

In the quality sector, the Sunday Times also bolstered its circulation figure with a year on year rise.

Sunday Titles	Jul-08	Jun-09	Jul-09	YoY Actual Change	YoY % Change	PoP Actual Change	PoP % Change
Quality
Independent On Sunday.	200,451	162,474	160,395	-40,056	-20.0	-2,079	-1.3
Observer	428,372	409,970	398,330	-30,042	-7.0	-11,640	-2.8
Sunday Times	1,159,231	1,210,352	1,190,936	31,705	2.7	-19,416	-1.6
Sunday Telegraph	619,637	615,935	602,495	-17,142	-2.8	-13,440	-2.2
Mid Market
Mail On Sunday.	2,206,267	2,059,117	2,040,939	-165,328	-7.5	-18,178	-0.9
Sunday Express	655,003	639,527	645,342	-9,661	-1.5	5,815	0.9
Popular
Daily Star Sunday.	388,880	386,069	414,533	25,653	6.6	28,464	7.4
News Of The World	3,183,401	3,018,187	3,104,205	-79,196	-2.5	86,018	2.8
People	639,546	586,499	594,759	-44,787	-7.0	8,260	1.4
Sunday Mirror	1,316,534	1,243,402	1,248,613	-67,921	-5.2	5,211	0.4
Total Sunday	10,797,322	10,331,532	10,400,547	-396,775	-3.7	69,015	0.7

Quality Sunday Titles

Although all the titles in the quality sector were down period on period, the Sunday Times did record a year on year rise, of 2.7%, taking its total to almost 1.2 million.

The Sunday Telegraph fell by 2.8% year on year, to 602,000 copies, while the Observer declined 7% to under 399,000 copies.

There has been much speculation recently that parent company Guardian News & Media could close or sell off the Observer in order to protect other parts of the business.

The Independent on Sunday was down a hefty 20% year on year to around 160,000 copies.

Mid-Market Sunday Titles

In the mid-market, the Mail on Sunday was down 7.5% year on year and around 1% period on period to around 2 million copies, while the Sunday Express was down 1.5% year on year to 645,000 copies. It was up period on period, however, by around 1%.

Popular Sunday Titles

Up by 6.6% year on year and 7.4% period on period, it was a good month for the Daily Star Sunday. It now has a circulation of around 414,000 copies.

The News of the World and the People were both down year on year, by 2.5% and 7% respectively. However, they both recorded period on period increases, of 2.8% and 1.4%.

The News of the World‘s circulation now stands at 3.1 million while the People‘s is nearer 595,000 copies.

Although the Sunday Mirror was down by 5.2% year on year, it was relatively static month on month at around 1.2 million.

Daily Titles	Feb 08 – Jul 08	Jan 08 – Jun 09	Feb 09 – Jul 09	Actual Change	% Change	PoP Actual Change	PoP % Change
Quality
Daily Telegraph	866,631	829,538	799,084	-67,547	-7.8	-30,454	-3.7
Financial Times	445,473	421,429	414,924	-30,549	-6.9	-6,505	-1.5
Guardian	350,686	341,686	337,173	-13,513	-3.9	-4,513	-1.3
Independent	241,926	205,482	201,150	-40,776	-16.9	-4,332	-2.1
Times	617,083	599,009	593,269	-23,814	-3.9	-5,740	-1.0
Mid Market
Daily Express	735,685	725,364	725,552	-10,133	-1.4	188	0.0
Daily Mail	2,285,615	2,198,983	2,179,497	-106,118	-4.6	-19,486	-0.9
Popular
Daily Mirror	1,476,956	1,334,197	1,331,372	-145,584	-9.9	-2,825	-0.2
Daily Record	392,424	352,578	350,583	-41,841	-10.7	-1,995	-0.6
Daily Star	729,015	820,859	839,398	110,383	15.1	18,539	2.3
Sun	3,111,459	3,022,058	3,026,017	-85,442	-2.7	3,959	0.1
Total Daily	11,252,953	10,851,183	10,798,019	-454,934	-4.04	-53,164	-0.5

Sunday Titles	Feb 08 – Jul 08	Jan 08 – Jun 09	Feb 09 – Jul 09	Actual Change	% Change	PoP Actual Change	PoP % Change
Quality
Independent On Sunday.	214,148	169,603	166,772	-47,376	-22.1	-2,831	-1.7
Observer	449,139	420,695	415,566	-33,573	-7.5	-5,129	-1.2
Sunday Times	1,183,426	1,214,603	1,211,853	28,427	2.4	-2,750	-0.2
Sunday Telegraph	630,561	606,900	595,435	-35,126	-5.6	-11,465	-1.9
Mid Market
Mail On Sunday.	2,225,329	2,099,896	2,056,504	-168,825	-7.6	-43,392	-2.1
Sunday Express	671,095	638,602	638,610	-32,485	-4.8	8	0.0
Popular
Daily Star Sunday.	370,989	365,487	375,606	4,617	1.2	10,119	2.8
News Of The World	3,196,403	2,993,776	3,010,715	-185,688	-5.8	16,939	0.6
People	649,180	584,975	585,384	-63,796	-9.8	409	0.1
Sunday Mirror	1,336,709	1,230,430	1,232,359	-104,350	-7.8	1,929	0.2
Total Sunday	10,926,979	10,324,967	10,288,804	-638,175	-5.8	-36,163	-0.4