The latest ABC results for UK newsbrands’ online platforms paints a healthy picture for digital, with just the Mirror Group Digital seeing any decline across the period.
Down -13.2%, the Mirror Group Digital lost almost 230,000 average daily unique browsers in September, taking its total to just over 1.5 million per day.
The Independent online reported the biggest percentage increase, up 6.6% to almost 1.4 million, followed by the MailOnline, up 5.4% to just short of 9.5 million average unique daily browsers.
Guardian.co.uk added just over 80,000 unique daily browsers (up 1.8%), while the Telegraph online added an extra 92,000 (up,1.8%).
| Site | Sep 13 Daily Average Unique Browsers | Aug 13 Daily Average Unique Browsers | Change | % Change |
|---|---|---|---|---|
| MailOnline | 9,490,332 | 9,004,285 | 486,047 | 5.4 |
| guardian.co.uk | 4,600,140 | 4,519,849 | 80,291 | 1.8 |
| Telegraph | 3,200,388 | 3,108,353 | 92,035 | 3.0 |
| The Independent | 1,380,673 | 1,295,170 | 85,503 | 6.6 |
| Mirror Group Digital | 1,502,979 | 1,731,520 | -228,541 | -13.2 |
Source: ABC
