Ad Net Zero launches essential sustainability training

Ella Sagar

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November 1, 2021

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1 minute

The online course aims to provide practical techniques to measure and reduce emissions

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Ad Net Zero, the initiative led by the Advertising Association, ISBA and the IPA, has launched a training course to promote best practice for sustainability in advertising and marketing.

As the global COP26 conference of world leaders kicks off in Glasgow, the online course aims to provide practical techniques to measure and reduce emissions, adapt more sustainable behaviours and avoid greenwashing in business.

The Ad Net Zero Essentials Certificate is a 10-hour course available to all advertising and marketing professionals via the IPA’s platform.

The Ad Net Zero Global Summit will take place on 3 November to discuss how the industry can help tackle climate change.