The 2025 Adwanted Media Research Awards (AMRAs), led by The Media Leader’s parent company Adwanted UK, are returning for their 10th edition.
To mark a decade of the scheme that celebrates research excellence in the industry and to ensure it celebrates work of all budgets, there is a new category for 2025: Best Custom Media Research Project — Budgets Under £50,000.
This category aims to encourage trade bodies, media owners, agencies and research companies to showcase how a smaller budget can still deliver a huge impact.
Entries are welcome from all organisations, covering research delivered to clients between 1 September 2023 and 31 August 2024, unless specified in the category criteria.
The 2025 AMRAs open for entries on 2 September. The early entry deadline is 9 October, while the late entry deadline is 16 October.
Winners will be announced at a lunch ceremony on 5 March.
More information can be found here.
The awards are sponsored by UKOM, Brand Metrics, Dynata, Potentia Insight, Kantar Media and AudEx from TRP and Sopra Steria.
Full list of categories
Best Custom Media Research Project — Trade Body
Best Custom Media Research Project — Media Owner
Best Custom Media Research Project — Agency
Best Custom Media Research Project — Budgets Under £50,000
Best Custom Media Research Project — Supporting Diversity in Media and Advertising
Best Media Research Tracking or Syndicated Project
Best Use of 1st or 3rd Party Data
Best International Media Research Project
Pulse of the Nation
The Adrian Edwards Award for Best Use of Datasets
Best Representation of Data
Research Effectiveness Award
Media Agency of the Year
Media Owner/Trade Body of the Year
Research, Data or Measurement Company of the Year
Rising Star
Grand Prix
