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Agency bosses talk tough over principal media

Agency bosses talk tough over principal media
The Media Leader Podcast

It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.

Jack Benjamin and Omar Oakes discuss why this is important to these companies’ growth and what it means for advertisers that may or may not wish for their media to be bought this way.

They also discuss Netflix’s earnings and its future as an ad seller and gaming provider, the latest Rajar listening figures, increased losses for Sky and why the Joker sequel Folie à Deux is bombing at the box office.

Listen below and hit ‘subscribe’ to make sure you get future episodes wherever you like listening to podcasts:

Highlights

01:10: Earnings comparison: WPP, Publicis Groupe, Interpublic and Omnicom

15:15: Rajar top takeaways

16:20: Sky’s losses and its two big content challenges

25:00: Netflix earnings

34:10: IPA Bellwether latest: why are marketers cautious about the UK right now?

39:00: Joker: Folie à D’oh!

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