With research finding that 10% of active channels on YouTube generated 94% of total views in May, Evan Shapiro paints a picture of future audiences ignored by TV companies in a new report.
ARCHIVE ▸ John Moulding
Roku is one of the TV OS providers fighting to be the default aggregator for free-to-air homes and its UX developments will encourage more out-of-app and cross-app content discovery.
Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.
One of Australia’s leading commercial broadcasters has warned media owners that any programmatic solutions that bundle premium video into a homogenised CTV inventory pool are a long-term threat to business. Global ad-supported streaming, on the other hand, is good for everyone selling quality content.
Guy Bisson at Ampere Analysis believes the future of partnership and M&A will cross-match global distributors, regional content providers, global content providers and regional distributors. Such deals will help traditional media survive a world where geographic licensing and traditional windowing are being killed by streaming.
A Q4 2024 survey of 3,485 US and 1,005 Canadian adults shows a meaningful dip in self-declared spending on video entertainment, down $19 since the same time last year.
ScreenHits is already being used as the TV entertainment aggregator in several Porsche models and the latest news confirms the company as a major player in the nascent connected entertainment car market.
The sports and entertainment broadcaster has launched a subscription service in selected countries called BeIn Stream, with the ambition of broadening its market. BeIn branded, thin-client Senza set-top box-style devices are already in consumer homes.
The native home-screen ad format on smart TVs is moving beyond its initial advertiser base of media and entertainment companies to “general market” brands, according to two executives who should know.
The new offer lets viewers watch up to four games simultaneously on the same screen. The underlying technology combines multiple live feeds into a single video output stream while maintaining individual audio tracks.