How ZDF Studios is building reach and fandom, from FAST to YouTube

ZDF Studios is expanding reach, increasing fandom and adding revenues for ZDF content by distributing new releases and library content across TVOD, SVOD, AVOD, FAST and YouTube.

Linette Zaulich, head of B2C at ZDF Studios, explains the windowing strategy and the different tactics per platform. FAST requires standout brand recognition, with consumers knowing what to expect when they click on a ZDF channel. With YouTube, the emphasis is on ensuring the algorithm can find ZDF assets.