Welcome to the Brief, The Media Leader’s round-up of media news.
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In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.
Welcome to the Brief, The Media Leader’s round-up of media news.
From the arrival of AI in the consumer journey to the measurement of advertising effectiveness, we look back at a day that outlined an industry in the midst of transformation.
Welcome to the Brief, The Media Leader’s round-up of media news.
Welcome to the Brief, The Media Leader’s round-up of media news.
Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
Welcome to the Brief, The Media Leader’s round-up of media news.
Welcome to the Brief, The Media Leader’s round-up of media news.
Ahead of his session at The Future of Brands 2026, Bruno Furnari, CPTO at AudienceProject, will explore what overlapping reach is costing media budget’s – and how to fix it. The Media Leader talked to him ahead of his session to find out more.