The Brief – Thursday 11 June: Samsung Ads launches programmatic home screen inventory, Capital Breakfast’s new sponsor and more
Welcome to The Brief, The Media Leader’s round-up of media news.
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📺 Samsung Ads is allowing advertisers to automate the buying of home screen ad placements on Samsung Smart TVs. Powered by Magnite’s SpringServe, brands will be able to activate the inventory through leading demand-side platforms like The Trade Desk and Google’s DV360. (Samsung Ads) |
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⚖️ A German court has ruled Google is liable for what its AI search results say, noting Google’s AI Overviews qualifies as its own unique and substantive content, not just a list of results from elsewhere on the web. The ruling is notable given AI Overviews may show false or inaccurate claims. (The Decoder) |
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🎙️ Holland & Barrett has launched a long-term partnership with Global’s Capital, becoming the headline sponsor of Capital Breakfast with Jordan North, Chris Stark and Siân Welby. It is the first new sponsor of Capital Breakfast in nine years. The partnership was brokered by Dentsu agency Carat. (Global) |
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📰 Zeteo, the left-leaning Substack founded by former MSNBC host Mehdi Hasan is launching dedicated UK coverage after surpassing 50,000 paid subscribers and 650,000 total subscribers. (Press Gazette) |
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📌 Pinterest has created a new tool that lets creators link their Amazon Storefront to their Pinterest account. Once connected, their affiliate link is automatically applied whenever they tag an eligible Amazon product. (Pinterest) |
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🤖 OpenAI filed for a US initial public offering (IPO) this week, the latest AI giant to go public. (Reuters) |
