Bjarne Thelin is to step down as chief executive of TV audience measurement body Barb at the end of the year.
Thelin has been in his role for nine years. Before Barb, he worked at Carlton Television and the ITV sales houses HTV, TVMM and Merlin Sales.
In a statement he said it is now time “to give some more attention to ideas inspired by my Christian faith as well as explore other new initiatives, and consider something more creative or entrepreneurial.
“It has been a huge responsibility overseeing this service and I’m proud of the reputation for quality, objectivity and dependability that Barb has.”
