Boots’ Pete Markey to chair AA’s Front Foot Network

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February 21, 2023

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1 minute

In brief: The Advertising Association has appointed Pete Markey, chief marketing officer at Boots UK, as chair of its network of advertisers, media owners, agencies and tech companies.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

The Advertising Association has appointed Pete Markey, chief marketing officer at Boots UK, as chair of Front Foot, its network of advertisers, media owners, agencies and tech companies.

Front Foot was founded in 2010 and comprises more than 90 companies including advertisers, media owners, agencies and tech companies, to “shape the future of responsible advertising” and fund Credos, UK advertising’s thinktank.

Markey takes over from Mark Evans, former managing director of marketing and digital at Direct Line Group. As chair he will represent this network on issues including trust, talent, inclusion, and climate action through initiatives like Public Trust, All In and Ad Net Zero.

https://uk.themedialeader.com/editor-i-just-fell-into-a-media-job-but-whats-going-to-keep-you-in-it/