Paul is an experienced, international marketing and media specialist, having undertaken senior client-side leadership roles at AB-InBev, Kimberly-Clark, and Xbox. As Global Head of Media – overseeing $1bn in media investment - Paul created Vodafone’s operating principles as a strategy for growth, defined and consolidated its media technology partnerships, established brand safety and verification standards, and was the architect behind their approach to inhousing all search, social and programmatic activity across its markets. Paul’s experience is further strengthened by his time agency-side at Mindshare in China, driving strategy, partnerships, and innovation at Nike, and then to Havas Media in Dubai, where he led the global relationship with Emirates Airlines. He also undertook an interim role as International Marketing Director for ClearChannel Outdoor, based in the UK. Paul has been an active member at the WFA and ISBA industry bodies, and a mentor in support of The Media Trust charity. Outside of work, he is a passionate runner and indoor climber, and lives with his wife and 5 year old son in London.