Channel 4 and Lloyds award four Black-owned businesses with £200,000 each in advertising airtime

Channel 4 has revealed the four Black-owned businesses which have won £200,000 each in advertising airtime, as part of the company’s Black in Business initiative, in partnership with Lloyds.

The winners are:

• Nala’s Baby – a family-founded skincare and haircare brand providing natural, scientifically developed products designed for babies and children
• Borough 22 – London-based bakery producing gluten-free and plant-based doughnuts and sweet treats
• Tilz Collection – Yorkshire-based food and drink company selling gifting products and speciality food items
• Mumbrite, powered by The Motherhood Group – a London-based organisation providing in-person and digital support services for Black mothers and mothers-to-be

Amanda Murphy, CEO of Lloyds Business & Commercial Banking, described the winners as representing the “energy, creativity and entrepreneurial spirit that helps drive the UK’s economy forward”.

The initiative, now in its third iteration, supports emerging Black-owned businesses by giving each winner the opportunity to bring their brand and business to a new audience through TV advertising.

Alongside the advertising airtime, the winners will also receive a bespoke television campaign created in collaboration with production company Quiet Storm, founded by Trevor Robinson OBE, and six months of marketing support and business mentoring from Lloyds.

Sam Hicks, head of advertiser strategy at Channel 4, said: “We’re incredibly proud of this year’s winners. From helping families navigate the early years and supporting Black mothers to creating inclusive treats and curating memorable gifting experiences, these businesses are demonstrating what’s possible when purpose and entrepreneurship come together. They are building loyal communities, driving meaningful impact and telling stories that deserve to be seen.”

The adverts will begin development and filming with Quiet Storm later in 2026 and are set to air on Channel 4 in 2027.

Sandra Igwe MBE, founder and CEO of Mumbrite and The Motherhood Group, said: “I am incredibly proud to be a Black in Business winner this year.

“Mama, we made it!”