BBC Science Focus grew its combined print and digital circulation by 88.3% year on year in 2023 to take the lead in the men’s lifestyle category, according to the latest consumer ABC figures.
The magazine more than doubled (+163.2%) its digital circulation to 107,646, despite a continued decline in print circulation (-15.9% to 24,714). It follows similarly impressive digital circulation growth in 2022 (+131.2%).
Print circulations across men’s lifestyle magazines universally declined from 2022. Condé Nast’s GQ remained the largest men’s lifestyle magazine in terms of print circulation, which decreased just 3.1% to 74,387. GQ‘s digital circulation increased 28.2% to 10,703.
Hearst UK’s Men’s Health (+5.8%) and Condé Nast’s Wired (+0.1%) managed to maintain marginal total circulation growth, driven by growth of 47.1% and 30.8% respectively in digital circulation.
| Print and digital (gross) | Total print circulation | Total digital circulation | |||||
|---|---|---|---|---|---|---|---|
| Title | Publisher | 2023 | % chg yoy | 2023 | % chg yoy | 2023 | % chg yoy |
| BBC Science Focus | Our Media | 132,360 | 88.3 | 24,714 | -15.9 | 107,646 | 163.2 |
| GQ | Condé Nast | 85,090 | 0 | 74,387 | -3.1 | 10,703 | 28.2 |
| Men’s Health | Hearst UK | 77,563 | 5.8 | 49,163 | -9.0 | 28,400 | 47.1 |
| Stuff – digital | Kelsey Media | 42,532 | 65.3 | n/a | n/a | 42,532 | 65.3 |
| Wired | Condé Nast | 41,871 | 0.1 | 34,896 | -4.4 | 6,975 | 30.8 |
| T3 | Future | 28,362 | -0.4 | 5,782 | -17.9 | 22,580 | 5.4 |
| Stuff – print | Kelsey Media | 8,298 | -12.4 | 8,298 | -12.4 | n/a | n/a |
| Total | 416,076 | 197,240 | 218,836 | ||||
