Essence promotes Anna Berry to UK MD

Ella Sagar

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November 16, 2021

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1 minute

Global media agency Essence has chosen Anna Berry as its UK managing director.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

WPP media agency Essence has chosen Anna Berry as its UK managing director.

Berry joined Essence in 2018 and was SVP head of client services EMEA working with clients such as BT Group.

Essence’s former UK MD, Ali Reed, left to join Omnicom’s PHD as its CEO earlier this year.

Previously Berry worked at MediaCom as business partner for 19 years working on accounts like Sky, Direct Line Group and T-Mobile and before that was an executive at BLM Group.

In her new role starting with immediate effect, Berry will report to Tim Irwin, EMEA CEO, and focus on growing UK business for the agency in analytics, creative, data & technology, media & strategy.

She will also work with client services and specialist teams while taking on responsibility for “evolving best-in-class business practices” including Essence Flex, the company’s new approach to hybrid working, and developing initiatives on sustainability, wellbeing, diversity and inclusion.

A replacement head of client services for Essence EMEA will be announced soon.