February Sees 1.55 Billion WAP Impressions
Staff – MediaTel NewsLine 
February 2005 saw the UK making the most of an ever-increasing raft of innovative downloads available, with a total of 1.55 billion page impressions viewed in the UK during the month, a year on year increase of 128 million.
WAP usage in 2005 is enjoying a strong performance, with February’s total up by 0.13 million on January, which recorded 1.42 billion page impressions, according to the latest figures from the Mobile Data Association (MDA). During February 2005, the MDA recorded an average daily total of 55 million WAP impressions.
The continued year on year increase builds on last year’s record WAP usage, which saw mobile users access a massive 14.6 billion pages of information over the year to create a new record and surpass the MDA’s previous forecast of 13 billion for the year (see NewsLine).
The seemingly unstoppable growth in popularity for WAP has led to the MDA revising its predictions for 2005’s total usage. October 2004 saw the industry body predict a total of 15 billion page impressions for the coming year. However, this figure is currently being revised to reflect the increased usage and should be updated by the end of the month.
The MDA revealed that more than seven times more text messages were sent on Valentine’s Day than cards this year, with 92 million texts sent compared to 12 million cards (see Texts Outweigh Cards On Valentine’s Day).
Text messaging performed strongly during February 2005, with 2.19 billion person to person text messages being sent across the UK GSM network operators, an increase of 7.2% year on year.
2005 already looks set to break last year’s record, with January seeing 2.5 billion text messages sent during the month, overtaking December’s total and marking a new record. The total was boosted by a massive 133 million messages sent on New Years Day (see January Breaks Record For Texts Sent).
Mobile Data Association: 01922 419600 www.mda-mobiledata.org
Recent News Stories from NewsLine First Rolling Campaign On ATM:ad UK Adspend Forecast To Rise By 4.3% In 2005 Broadband Uptake Fuels Increased Online Activities
Subscribers can access ten years of media news and analysis in the Archive
|