The latest cross-platform audience figures for UK magazine brands have been released today, offering insight into how the Covid-19 pandemic and nationwide lockdown has affected magazine readership.
With face-to-face interviewing suspended from March 17, PAMCo has used the same print audience estimates as it did for Q1 (covering April 19 to March 20), fused with the latest Comscore data for June 2020.
Here’s what you need to know:
1. Total brand reach bounced back
Most magazines saw their monthly total brand reach (print and digital combined) bounce back this quarter after taking an initial hit from Covid in Q2, although the majority of titles remain down compared to this time last year.
2. Mobile phones are driving growth
Accessing content via phones is playing a key role in the success of titles that have seen a year-on-year increase in total brand reach.
For example, the monthly figure for Country Life increased by 32.8% – up to just under 1.1 million – helped by a 132.5% increase in numbers accessing via a mobile phone, which now stands at 593,000.
3. Tablets are increasingly popular for women’s magazines
Tablets are more likely to be on the rise for accessing women’s magazine content than general magazine content.
4. Lockdown has reshaped readership patterns, both for those of us who have been doing more…
Lockdown hobbies have been influencing readership, with the likes of Gardeners’ World, Golf Monthly, Runners World and Sporting Gun all growing their monthly reach year-on-year.
Gardeners’ World, for example, was up 95.2% over the year, while Golf Monthly was up 17.8%.
5. …and for those of us who have been watching more
While some of us have been picking up new hobbies, the rest of us have spent lockdown watching more TV. As TV viewing surged over the last few months, titles including TV & Satellite Week, TV Times and What’s On TV also saw their monthly reach rise year-on-year, with TV & Satellite Week up by 15%.
Subscribers can find a full break down of the multi-platform figures for all reporting magazine titles in the tables below, or by logging in to Mediatel Connected.
| GB Adults 15+ | Monthly Reach | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||||||||||||
| 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | |
| General Weekly Magazines | |||||||||||||||
| Anglers Mail- D | 182 | n/a | n/a | 34 | n/a | n/a | – | n/a | n/a | 7 | n/a | n/a | 144 | n/a | n/a |
| Angling Times – N | 374 | 38.5 | 6.9 | 140 | 324.2 | 105.9 | 12 | 71.4 | 0 | 9 | 800.0 | -59.1 | 234 | n/a | -11.4 |
| Auto Express – N | 821 | -7.3 | -55.2 | 256 | -18.2 | -72.2 | 175 | 10.8 | -28.3 | 187 | -17.6 | -62.8 | 248 | n/a | -18.7 |
| The Big Issue – N | 1,071 | 0.5 | -1.9 | 20 | 81.8 | 17.6 | – | n/a | n/a | 5 | -37.5 | -50.0 | 1,047 | n/a | -1.8 |
| Country Life – D | 1,096 | 54.6 | 32.8 | 593 | 153.4 | 132.5 | 80 | 116.2 | 37.9 | 63 | -12.5 | -25.0 | 389 | n/a | -17.2 |
| Horse & Hound – D | 794 | 4.7 | -0.1 | 509 | 7.8 | 9.9 | 46 | 2.2 | -33.3 | 63 | 1.6 | -11.3 | 231 | n/a | -8.3 |
| MCN – D | 722 | 15.0 | -6.7 | 345 | 36.4 | 14.6 | 38 | 11.8 | -39.7 | 112 | 6.7 | -13.8 | 279 | n/a | -19.1 |
| Radio Times – U | 8,658 | 6.5 | -11.1 | 6,074 | 9.8 | -12.4 | 594 | -8.8 | -41.6 | 1,273 | 4.3 | 5.4 | 1,432 | n/a | -5.6 |
| The Week – D | 907 | 5.7 | -3.9 | 222 | 10.4 | 4.2 | 53 | 82.8 | -13.1 | 199 | -6.6 | 30.1 | 507 | n/a | -13.5 |
| Time Out – U | 3,249 | -16.3 | -13.3 | 2,322 | -13.3 | -2.3 | 129 | -26.3 | -37.4 | 215 | -62.0 | -75.5 | 895 | n/a | 7.3 |
| Total TV Guide – N | 259 | 35.6 | -12.5 | 71 | 688.9 | 61.4 | 11 | 450.0 | 0 | 4 | -42.9 | -50.0 | 174 | n/a | -26.6 |
| TV & Satellite Week – D | 918 | -25.5 | 15.0 | 636 | -30.7 | 36.2 | 93 | -19.1 | 20.8 | 48 | -31.4 | -2.0 | 166 | n/a | -29.1 |
| TV Choice – N | 1,377 | 3.7 | -10.2 | 71 | 688.9 | 61.4 | 11 | 450.0 | 0 | 4 | -42.9 | -50.0 | 1,315 | n/a | -11.6 |
| TV Times – D | 1,354 | -18.2 | 8.4 | 636 | -30.7 | 36.2 | 93 | -19.1 | 20.8 | 48 | -31.4 | -2.0 | 628 | n/a | -10.8 |
| What’s on TV – D | 2,256 | -10.5 | 3.6 | 636 | -30.7 | 36.2 | 93 | -19.1 | 20.8 | 48 | -31.4 | -2.0 | 1,599 | n/a | -5.7 |
| General Monthly Magazines | |||||||||||||||
| BBC History Magazine – U | 736 | 13.9 | 53.7 | 380 | 24.2 | 160.3 | 46 | 2.2 | 12.2 | 104 | 18.2 | 31.6 | 265 | n/a | 5.6 |
| BBC Top Gear – U | 1,085 | -13.7 | -36.6 | 587 | -21.7 | -41.9 | 101 | 94.2 | -34.4 | 58 | -61.1 | -74.1 | 387 | n/a | -14.0 |
| Car – D | 442 | 16.9 | -16.6 | 257 | 26.0 | 1.6 | 29 | -3.3 | -49.1 | 97 | 9.0 | -25.4 | 82 | n/a | -27.4 |
| Conde Nast Traveller – D | 869 | 24.7 | 67.8 | 635 | 31.7 | 123.6 | 44 | 18.9 | 4.8 | 112 | 41.8 | 12.0 | 140 | n/a | 2.9 |
| Countryfile – U | 511 | 40.0 | 6.9 | 288 | 89.5 | 39.1 | 34 | 41.7 | -10.5 | 44 | 10.0 | -22.8 | 165 | n/a | -16.2 |
| Empire – D | 692 | -3.5 | 0.3 | 312 | -16.1 | 6.1 | 15 | -50.0 | -57.1 | 129 | 84.3 | 74.3 | 282 | n/a | -13.2 |
| Evo – N | 201 | 2.0 | -67.2 | 95 | 63.8 | -74.4 | 11 | -8.3 | -80.0 | 23 | -58.2 | -81.9 | 78 | n/a | -29.1 |
| Gardeners’ World – U | 3,119 | 74.4 | 95.2 | 1,978 | 158.6 | 235.8 | 376 | 129.3 | 71.7 | 316 | 2.6 | 49.1 | 721 | n/a | 0.6 |
| Golf Monthly – D | 595 | 41.0 | 17.8 | 353 | 77.4 | 42.3 | 36 | 12.5 | -33.3 | 42 | 121.1 | -20.8 | 187 | n/a | 10.0 |
| GQ – D | 1,267 | 14.2 | -1.1 | 837 | 19.4 | 0.5 | 114 | 14.0 | 7.5 | 203 | 24.5 | 12.8 | 212 | n/a | -18.8 |
| Men’s Health – N | 887 | -8.1 | -9.9 | 425 | -9.0 | -3.0 | 3 | -81.3 | -85.7 | 54 | -36.5 | -29.9 | 458 | n/a | -6.3 |
| Runner’s World – N | 611 | -34.0 | 8.5 | 376 | -42.1 | 12.9 | 6 | -82.4 | -84.2 | 75 | -39.0 | 87.5 | 164 | n/a | -5.2 |
| Sporting Gun – D | 276 | 10.8 | 14.5 | 118 | 16.8 | 68.6 | 16 | 23.1 | 14.3 | 15 | 114.3 | -46.4 | 141 | n/a | 2.2 |
| General Bimonthly Magazines | |||||||||||||||
| Esquire – N | 412 | -79.9 | -31.7 | 296 | -82.6 | -27.6 | 33 | -85.0 | -17.5 | 46 | -62.9 | -43.2 | 55 | n/a | -43.9 |
Source:PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
*Please note the print data has not been updated from the PAMCo 2 2020 data release. Due to Covid-19, face-face interviewing was suspended on 17th March 2020 and we have been unable to collect April – Jun’ 20 print readership estimates. The PAMCo Board therefore requested that PAMCo 3 2020 data be released using the same print audience estimates as for PAMCo 2 2020 but fused with the latest Comscore data for June 2020
| GB Adults 15+ | Weekly Reach | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||||||||||||
| 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | |
| Anglers Mail- D | 92 | n/a | n/a | 11 | n/a | n/a | – | n/a | n/a | 3 | n/a | n/a | 80 | n/a | n/a |
| Angling Times – N | 163 | 22.6 | -0.6 | 39 | 200.0 | 69.6 | 4 | 100.0 | -33.3 | 6 | n/a | -40.0 | 119 | n/a | -7.0 |
| Auto Express – N | 271 | -1.8 | -55.7 | 77 | -9.4 | -68.4 | 47 | 20.5 | -43.4 | 57 | -9.5 | -67.2 | 96 | n/a | -26.2 |
| The Big Issue – N | 305 | 0.3 | -4.1 | 5 | 66.7 | 0 | – | n/a | n/a | 2 | 0 | -33.3 | 298 | n/a | -3.9 |
| Country Life – D | 308 | 40.0 | 23.7 | 138 | 130.0 | 126.2 | 23 | 109.1 | 53.3 | 31 | -8.8 | 19.2 | 119 | n/a | -20.1 |
| Horse & Hound – D | 360 | 2.3 | -0.6 | 188 | -2.6 | 7.4 | 19 | 5.6 | -38.7 | 48 | 33.3 | -4.0 | 120 | n/a | -3.2 |
| MCN – D | 255 | 9.0 | -21.1 | 92 | 29.6 | -4.2 | 18 | 38.5 | -33.3 | 38 | -13.6 | -19.1 | 113 | n/a | -30.2 |
| Radio Times – U | 3,605 | 5.5 | -8.5 | 1,875 | 7.1 | -13.7 | 222 | -17.8 | -41.9 | 548 | 27.7 | 37.3 | 1,101 | n/a | -3.4 |
| The Week – D | 433 | 2.6 | -11.1 | 69 | 7.8 | 9.5 | 14 | 27.3 | -30.0 | 55 | 3.8 | 14.6 | 306 | n/a | -16.6 |
| Time Out – U | 1,148 | -16.0 | -10.1 | 671 | -13.5 | -1.8 | 41 | -35.9 | -36.9 | 119 | -46.2 | -50.2 | 361 | n/a | 4.3 |
| Total TV Guide – N | 182 | 20.5 | -11.2 | 31 | 675.0 | 82.4 | 6 | 500.0 | 50.0 | 2 | 0 | -33.3 | 144 | n/a | -20.9 |
| TV & Satellite Week – D | 387 | -16.8 | 4.6 | 195 | -25.3 | 32.7 | 39 | 8.3 | 77.3 | 36 | -32.1 | 16.1 | 126 | n/a | -29.2 |
| TV Choice – N | 1,098 | 2.3 | -10.3 | 31 | 675.0 | 82.4 | 6 | 500.0 | 50.0 | 2 | 0 | -33.3 | 1,068 | n/a | -11.4 |
| TV Times – D | 697 | -9.7 | 0.7 | 195 | -25.3 | 32.7 | 39 | 8.3 | 77.3 | 36 | -32.1 | 16.1 | 440 | n/a | -12.9 |
What’s on TV – D
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
*Please note the print data has not been updated from the PAMCo 2 2020 data release. Due to Covid-19, face-face interviewing was suspended on 17th March 2020 and we have been unable to collect April – Jun’ 20 print readership estimates. The PAMCo Board therefore requested that PAMCo 3 2020 data be released using the same print audience estimates as for PAMCo 2 2020 but fused with the latest Comscore data for June 2020
| GB Adults 15+ | Monthly Reach | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||||||||||||
| 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | |
| Women’s Weekly Magazines | |||||||||||||||
| Chat – N | 799 | 0.1 | -10.0 | 27 | 3.8 | 17.4 | 2 | 0 | -33.3 | 13 | 30.0 | 30.0 | 764 | n/a | -11.0 |
| Closer – D | 2,539 | 1.0 | -8.5 | 1,671 | -3.5 | -6.6 | 252 | 44.8 | -11.3 | 58 | 23.4 | 38.1 | 787 | n/a | -17.2 |
| Grazia – D | 1,271 | -5.4 | -3.9 | 780 | -10.4 | -8.8 | 85 | -2.3 | 3.7 | 121 | 33.0 | 7.1 | 419 | n/a | 5.0 |
| Heat – D | 2,764 | 29.5 | 38.6 | 1,934 | 35.1 | 63.9 | 287 | 124.2 | 108.0 | 72 | 30.9 | -4.0 | 607 | n/a | -14.5 |
| Hello! – D | 12,192 | 0.1 | 75.8 | 9,765 | 2.5 | 113.3 | 1,329 | -0.5 | 83.8 | 281 | -51.3 | -25.5 | 1,633 | n/a | -6.8 |
| My Weekly – D | 319 | -4.5 | -5.3 | 13 | -56.7 | -50.0 | – | n/a | n/a | 8 | 14.3 | 33.3 | 299 | n/a | -2.6 |
| OK! – D | 6,946 | 7.7 | 51.2 | 5,148 | 12.5 | 98.5 | 331 | 4.1 | 117.8 | 170 | -22.7 | 10.4 | 1,797 | n/a | -10.8 |
| Pick Me Up! – N | 466 | 0.6 | -15.6 | 27 | 3.8 | 17.4 | 2 | 0 | -33.3 | 13 | 30.0 | 30.0 | 430 | n/a | -17.5 |
| Take a Break – N | 1,744 | -0.7 | -12.8 | 21 | -50.0 | -60.4 | – | n/a | n/a | 22 | 10.0 | -29.0 | 1,715 | n/a | -10.9 |
| Woman’s Weekly – D | 652 | -0.5 | n/a | 12 | -45.5 | n/a | 8 | 0 | n/a | 9 | 800.0 | n/a | 628 | n/a | n/a |
| Women’s Fortnightly Magazines | |||||||||||||||
| Yours – N | 406 | 9.7 | 2.8 | 31 | -8.8 | 6.9 | 35 | n/a | n/a | 10 | 25.0 | -33.3 | 329 | n/a | -6.3 |
| Women’s Monthly Magazines | |||||||||||||||
| Asda Magazine – N | 2,087 | 12.6 | 18.0 | 420 | 140.0 | 292.5 | 48 | 128.6 | 77.8 | 51 | 13.3 | 363.6 | 1,653 | n/a | 0.4 |
| BBC Good Food – U | 17,033 | 7.4 | 51.3 | 13,944 | 13.5 | 64.6 | 1,387 | -1.4 | 0 | 2,390 | -21.5 | 39.7 | 628 | n/a | -7.1 |
| Cosmopolitan – N | 3,295 | -12.5 | -15.3 | 2,381 | -19.7 | -19.1 | 192 | 37.1 | 0.5 | 343 | 16.3 | -14.0 | 580 | n/a | -7.1 |
| Country Living – N | 764 | -10.7 | -31.1 | 245 | -10.3 | -51.0 | 31 | -35.4 | -48.3 | 44 | -56.0 | -40.5 | 463 | n/a | -8.7 |
| Delicious – U | 1,039 | 89.9 | 39.1 | 687 | 148.0 | 39.4 | 137 | 90.3 | 87.7 | 69 | 81.6 | 60.5 | 175 | n/a | 9.4 |
| Elle – N | 1,085 | -8.4 | -5.7 | 662 | -7.9 | 3.3 | 49 | -15.5 | -25.8 | 74 | -30.8 | -42.2 | 346 | n/a | -7.7 |
| Good Housekeeping – N | 2,553 | -13.5 | 19.8 | 1,274 | -17.4 | 51.1 | 154 | -37.4 | -7.2 | 266 | -25.7 | 88.7 | 1,036 | n/a | -6.3 |
| Harper’s Bazaar – N | 359 | -25.7 | -49.9 | 193 | -22.5 | -55.5 | 3 | -82.4 | -93.2 | 17 | -78.8 | -83.2 | 157 | n/a | -6.0 |
| Homes & Gardens- U | 475 | n/a | n/a | 107 | n/a | n/a | 22 | n/a | n/a | 1 | n/a | n/a | 346 | n/a | n/a |
| House & Garden – D | 770 | 39.2 | 45.8 | 404 | 77.2 | 162.3 | 51 | 112.5 | 21.4 | 52 | 271.4 | 372.7 | 303 | n/a | -10.4 |
| House Beautiful – N | 706 | 3.2 | -14.1 | 323 | 25.7 | -19.0 | 78 | 44.4 | -3.7 | 45 | -60.9 | -54.1 | 300 | n/a | -4.2 |
| Ideal Home – D | 2,310 | 60.4 | 89.3 | 1,565 | 103.2 | 194.7 | 214 | 82.9 | 68.5 | 213 | 17.7 | 104.8 | 485 | n/a | -9.7 |
| Living Etc.- N | 461 | n/a | n/a | 318 | n/a | n/a | 15 | n/a | n/a | 4 | n/a | n/a | 139 | n/a | n/a |
| Olive – U | 1,972 | 24.8 | 96.4 | 1,634 | 37.9 | 149.8 | 115 | -10.2 | -8.0 | 198 | -17.2 | 24.5 | 113 | n/a | -8.9 |
| Prima – N | 494 | -24.3 | -14.8 | 166 | -45.0 | -27.8 | 17 | -57.5 | -57.5 | 49 | -23.4 | -5.8 | 282 | n/a | -0.7 |
| Real Homes – U | 1,088 | -4.9 | n/a | 793 | -5.6 | n/a | 71 | -33.6 | n/a | 154 | 12.4 | n/a | 102 | n/a | n/a |
| Red – N | 649 | 3.3 | 13.3 | 274 | -12.7 | -3.9 | 99 | 153.8 | 120.0 | 62 | 10.7 | 82.4 | 248 | n/a | 6.9 |
| Sainsbury’s Magazine – U | 2,015 | 9.8 | 25.0 | 405 | 100.5 | 177.4 | 67 | -19.3 | 81.1 | 43 | 104.8 | 330.0 | 1,563 | n/a | 8.2 |
| Tatler – D | 556 | 0.2 | 19.6 | 380 | -2.3 | 64.5 | 62 | -25.3 | 10.7 | 46 | 1,050.0 | -32.4 | 102 | n/a | -27.7 |
| Vanity Fair – N | 1,415 | -11.0 | 6.4 | 1,068 | -7.0 | 17.1 | 148 | -31.8 | 14.7 | 70 | -33.3 | -69.4 | 172 | n/a | 8.2 |
| Vogue – D | 2,312 | 0.8 | 18.7 | 1,413 | 8.4 | 49.8 | 128 | -40.2 | -9.2 | 165 | -4.1 | -8.3 | 796 | n/a | -7.5 |
| Woman & Home – N | 1,802 | 31.4 | 68.4 | 1,150 | 44.1 | 137.1 | 220 | 66.7 | 101.8 | 82 | 10.8 | 57.7 | 427 | n/a | -8.0 |
| Women’s Health – N | 741 | -13.3 | -10.9 | 375 | -29.6 | -22.2 | 3 | -83.3 | -87.5 | 62 | 376.9 | 106.7 | 334 | n/a | -0.9 |
Source: PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
*Please note the print data has not been updated from the PAMCo 2 2020 data release. Due to Covid-19, face-face interviewing was suspended on 17th March 2020 and we have been unable to collect April – Jun’ 20 print readership estimates. The PAMCo Board therefore requested that PAMCo 3 2020 data be released using the same print audience estimates as for PAMCo 2 2020 but fused with the latest Comscore data for June 2020
| GB Adults 15+ | Weekly Reach | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| TBR | Phone | Tablet | Desktop | ||||||||||||
| 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | 000s | % PoP | % YoY | |
| Women’s Weekly Magazines | |||||||||||||||
| Chat – N | 407 | 0.5 | -10.2 | 7 | 16.7 | -22.2 | 2 | 100.0 | 100.0 | 7 | 40.0 | -12.5 | 393 | n/a | -9.9 |
| Closer – D | 866 | -7.6 | -16.8 | 490 | -19.4 | -16.9 | 92 | 39.4 | -21.4 | 51 | 54.5 | 88.9 | 262 | n/a | -23.2 |
| Grazia – D | 385 | -4.2 | 0.3 | 221 | -10.5 | 0 | 29 | 11.5 | 20.8 | 44 | 29.4 | 4.8 | 102 | n/a | -3.8 |
| Heat – D | 939 | 24.2 | 46.9 | 628 | 25.6 | 89.2 | 110 | 150.0 | 134.0 | 27 | -15.6 | -12.9 | 192 | n/a | -20.3 |
| Hello! – D | 5,643 | -0.5 | 107.1 | 4,275 | 0.3 | 163.6 | 779 | 9.0 | 130.5 | 211 | -36.4 | 0 | 533 | n/a | -15.0 |
| My Weekly – D | 154 | -3.1 | -9.4 | 4 | -55.6 | -69.2 | – | n/a | n/a | 2 | -50.0 | 0 | 148 | n/a | -4.5 |
| OK! – D | 2,678 | 1.1 | 55.0 | 1,976 | 1.8 | 101.6 | 124 | 8.8 | 125.5 | 81 | -17.3 | 107.7 | 572 | n/a | -18.2 |
| Pick Me Up! – N | 239 | 1.3 | -16.4 | 7 | 16.7 | -22.2 | 2 | 100.0 | 100.0 | 7 | 40.0 | -12.5 | 224 | n/a | -16.7 |
| Take a Break – N | 876 | -0.9 | -19.9 | 10 | -47.4 | -47.4 | – | n/a | n/a | 9 | 12.5 | -35.7 | 861 | n/a | -18.1 |
| Woman’s Weekly – D | 332 | 0.3 | n/a | 3 | -40.0 | n/a | 3 | 50.0 | n/a | 2 | n/a | n/a | 324 | n/a | n/a |
Source: PAMCo
D – digital estimates include traffic from one or more third party platforms (i.e. Facebook Instant Articles
U – the publisher has not confirmed whether traffic from third party platform (i.e. Facebook Instant Articles
N – digital estimates do not include traffic from one or more third party platforms (i.e. Facebook Instant Articles
*Please note the print data has not been updated from the PAMCo 2 2020 data release. Due to Covid-19, face-face interviewing was suspended on 17th March 2020 and we have been unable to collect April – Jun’ 20 print readership estimates. The PAMCo Board therefore requested that PAMCo 3 2020 data be released using the same print audience estimates as for PAMCo 2 2020 but fused with the latest Comscore data for June 2020
