Havas Media Group has unveiled Havas Business, a new global division designed to “disrupt” B2B marketing.
Havas Business has been developed to be a “boardroom-ready” marketing solution, with a commitment to helping clients elevate the role of media and marketing to the top of their companies and to design campaigns that impact business performance.
The new division, headed up David Goodall who will report into CEO Patrick Affleck, aims to deliver value for clients across disciplines by deploying a “fully integrated” B2C approach to B2B. It will offer consulting services to help B2B brands in their brand and communications strategy, provide media planning and buying services, and leverage bespoke holistic measurement solutions to capture sales impact.
Havas Business will sit alongside the pre-existing divisions Havas Media, Havas Entertainment, and Havas Market.
Peter Mears, global CEO of Havas Media Group said: “At Havas Media Group, we live by the power of collaboration to build meaningful brands. Building on decades of industry-leading B2B expertise in the UK and a global network with the local acumen to address unique regional challenges, Havas Business is poised to deliver the future-forward, tailored B2B approach necessary today.”
Havas Business will be based in the UK and supported by Havas Media Group’s global network to be integrated into 150 different markets.
UK & Ireland CEO Patrick Affleck added: “The emergence of a new media landscape, a drive for brand purpose, and a new generation of customers, are ushering in a new dawn for B2B. As such, brands are beginning to see the huge growth potential of untapped B2B opportunity within their businesses. Havas Business provides a one-stop shop brands can partner with as they go on their journey.”
Havas Business will take on existing B2B clients such as Twill, JDE Professional, ABB, and others.
