Gary Woolf, EVP strategic development at All3Media International, explains how the content distributor is building content brands on FAST and using single-IP or genre-based streaming channels to cross-promote programming found in SVOD.
You can also hear why All3Media International decided against running owned-and-operated SVOD apps and instead works with digital distribution partners, preferring to be a “concession in a department store rather than a boutique on a backstreet”.
