The IPA has appointed NatWest Group CMO and ISBA president Margaret Jobling as chair of judges for the 2023 IPA Effectiveness Accreditation scheme.
The scheme seeks to reward agencies that are taking steps to “foster an effectiveness culture”.
In her role, Jobling will preside over a panel of leading brand owners, academics, authors and effectiveness specialists examining the culture of IPA member agencies across four criteria: Focus, People, Process, and Data, Tools & Measurement.
The IPA Effectiveness Accreditation was first launched by IPA President Julian Douglas in 2021. Applications for the 2023 accreditation will open in March.
