Five countries will account for most streaming revenue growth

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May 23, 2022

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1 minute

Global revenues from over-the-top (OTT) TV episodes and movies will grow by more than 65% over the next five years, new research has found.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Global revenues from over-the-top (OTT) TV episodes and movies are forecast to grow by nearly two-thirds over the next five years, with most of that growth coming from five countries/

Digital TV Research’s Global OTT TV and Video Forecasts report forecast global streaming TV revenues will increase by 65% to $224bn in 2027.

Nearly a quarter of that revenue growth, or $21bn, will take place during this year alone.

The US will command 45% of global revenues by 2027. Digital TV Research forecasts that US revenues will climb by $45bn between 2021 and 2027 to reach $106bn.”

The report also revealed revenues from subscription video-on-demand (SVOD) will grow from by $48bn to £136bn (54.5%) over the next five years.

Over the same time period, advertiser-funded video-on-demand (AVOD) revenues will more than double to $70bn (up 112%).