- Having made an entrance to the wedding magazine market last year with its acquisition of AIM Publications (see Natmags Enters Wedding Sector With Acquisition Of AIM), which publishes titles including You and Your Wedding, Natmags has decided to add a wedding title to the Cosmopolitan stable. Cosmopolitan Bride will be produced by NatMag Specialist Media and launch in September this year. An editor is due to be appointed within the next couple of weeks.
- MTV Networks is to launch a dance channel on 20 April. MTV Dance will be broadcast between 7pm and 6am daily and will include an hour long weekly magazine show and reviews of UK venues. This, the seventh channel to be added to the MTV portfolio, will be its first venture into the dance culture arena. It is hoped that the channel will appeal to advertisers such as dance labels and youth brands.
- Another new music channel, this time from Emap Performance, will debut on 15 May, as Smash Hits TV launches on Sky Digital. Smash Hits TV will follow the tried and tested format of having viewers call in to select their favourite videos from a playlist, along with behind-the-scenes interviews and music gossip.
- Condé Nast has decided to axe GQ Active two years after changing its circulation from monthly to quarterly (see GQ Active Becomes Quarterly Alongside GQ). The title originally launched in 1997 as a supplement to men’s title GQ.
- Property magazine publisher Blendon Communications is hoping to cash in on the increasing number of people opting to work from home. Its new magazine Office @ Home launched on 6 April with a print run of 30,000. It will cover holidays, travel, fitness, tax implications and technology advice. An accompanying website is also at the planning stage.
- H Bauer launched its long awaited “Project Helena” last week in the form of glossy women’s fortnightly Real (see H Bauer’s ‘Project Helena’ Unveiled). It aims to offer a mixture of real life features, fashion and women’s interest articles, and combine an upmarket feel with the depth of the weeklies market. Its initial print run was 900,000.
- The Observer will launch its new food magazine Observer Food Monthly on 22 April.
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