National news brands join Ad Net Zero initiative

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October 15, 2021

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1 minute

National news titles have signed up to the Ad Net Zero initiative committing to cutting carbon emissions in their operations by 2030.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

National news titles have signed up to the Ad Net Zero initiative committing to cutting carbon emissions in their operations by 2030.

Newsworks will coordinate the cross-industry group including Mail Metro Media, The Evening Standard, The Independent, News UK, Reach, Telegraph Media Group, The Guardian and the News Media Association.

The Ad Net Zero 2030 initiative was set up in November 2020 by the Advertising Association, ISBA and the IPA.

Ad Net Zero aims to reduce carbon emissions in advertising by 2030 across business operations, media plans, production, events and promote sustainability in advertising as a whole.