IPC tx has formed a partnership between TVTimes and ITV which will see the magazine provide content for ITV Online’s new TV Guide.
Caroline Ward, managing director of IPC tx said: “[This deal] is an excellent example of our strategy in action: driving new revenues from our powerful content and brands across new platforms through partnership with other leading media players.”
The Guide will carry full TVTimes branding and is a key element in the recently relaunched online presence for ITV, which also has over 40 programme sites.
IPC Media: 0870 4445000 www.ipc.co.uk ITV: 020 7843 8000 www.itv.co.uk
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