NHS England appoints Wavemaker UK to handle media strategy and planning

Ella Sagar

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August 1, 2022

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1 minute

In brief: NHS England has chosen Wavemaker to handle its media strategy and planning for its flagship campaigns.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

NHS England has chosen Wavemaker to handle its media strategy and planning for its flagship campaigns.

This includes its annual recruitment campaign “We are the NHS” and its campaign to reduce pressure on the service over the winter months and promote effective use of its services, “Help Us, Help You”.

This is based on an existing seven-year relationship between the health service and WPP media agency.