Readership figures for national daily newspapers in Britain have fallen year on year for the six-month period to October, slipping by more than 5%.
All titles in the Mid-Market and Popular sectors were down, with just the Daily Telegraph and the Independent in the Quality sector boosting their readerships.
The Sun remained the most read paper in the UK with a readership of around 7.6 million, despite losing almost 6% of its readers or more than 450,000 in real terms.
The Sunday titles suffered a less dramatic overall loss of readers year on year for the six months to October, dipping by just over 2%. All titles in the Quality sector pushed their readerships up whilst the Mid-Market and Popular sectors recorded mixed fortunes.
The Observer and the Sunday Times bolstered their readerships year on year for the six-month period, rising by 134,000 and 165,000 readers respectively.
The News Of The World felt the greatest actual loss, losing around 430,000 readers, whilst the People felt the largest percentage decline, down 11%.
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