Watch all five parts of Dominic Mills’ interview with Jim Hytner, worldwide CEO of Initiative. Frank, insightful and full of energy, Hytner talks about a range of topics, from payment-by-performance for Angela Merkel to ‘Barefoot Running’ – a change in mindset that is working better for clients.
Part One
Payment by performance for Angela Merkel.
Part Two
Do clients want their media agency to take a loss?
Part Three
‘Barefoot running’ – a new mindset to give clients what they really want.
Part Four
How Initiative and Mediabrands work together.
Part five
Helping clients tell stories well.
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