Origin invites pitches for TV ad logs contract

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January 9, 2023

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1 minute

In brief: Origin, the UK’s cross-media measurement initiative, has issued a RfP to identify potential vendors to create industry television ad logs for UK commercial TV channels.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Origin, the UK’s cross-media measurement initiative, has issued a Request for Proposal (RfP) to identify potential vendors, able to create industry television ad logs for more than 150 UK commercial TV channels.

In another step towards a live product launch slated for 2024, Origin has invited supplier interest in providing an independent record of commercial TV spot campaign laydowns, metadata and ID services, which will be used in its single source panel to measure TV campaign exposures.

In future, there will be another RfP for Ad-ID harmonisation to link TV campaign IDs with the same campaigns across other media channels.

Interested parties are requested to submit proposals by 25 January 2023.