There is a lot going on at Paramount. There’s a proposed merger with Skydance on the horizon, a sudden change in its media agency, strong growth for Paramount+ and managing a rebrand with 5 — and it’s all happening against a challenging TV ad market.
Amid the state of play, Paramount president of international ad sales Lee Sears joins Jack Benjamin to unpack how he and his team are working to drive revenue growth across the recently rebranded 5, streaming service Paramount+ and FAST service Pluto TV.
The pair also speak about the state of the streaming market, how Paramount is looking to simplify TV buying for advertisers — including increasingly small and medium-sized businesses — and what clients are saying about the ongoing Skydance merger.
Thanks to our production partners Trisonic for editing this episode. Discover how Trisonic can elevate your brand and expand your business by connecting with your ideal audience.
Highlights
7:02: Paramount’s opportunity in the long tail
18:18: Managing 5’s rebrand
22:40: Growing audiences and reducing churn for Paramount+
33:00: Has the potential Skydance merger impacted commercial conversations?
35:12: Consolidating Paramount’s portfolio for brands
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