Rajar Q1 2025: Commercial audience share expands, led by Global

By

8 minutes

Commercial radio’s audience share expanded marginally in Q1, according to the latest Rajars, with Global maintaining mid-single-digit year-on-year growth.


Commercial radio’s audience share expanded marginally in Q1, now sitting at 54.9%, up from 54.2% during the same period last year, according to the latest Rajar figures.

In contrast, the BBC’s audience share contracted slightly to 43.1%. BBC Radio 2 remains the organisation’s biggest station by weekly reach at 13.1m listeners (-0.9% year on year). It is followed by Radio 4 (+1.4% to 9.3m).

Global achieved 5.2% year-on-year growth across its portfolio of brands in Q1, collectively maintaining the largest share of weekly reach (27.6m) among commercial owners.

Bauer Media saw a 3.7% year-on-year contraction in weekly reach to 21.8m in comparison.

Global brands Heart (+8% weekly reach), Capital (+13.7%) and Smooth (+19.6%) have all seen substantial growth over the past year.

News Broadcasting’s TalkSport also had a strong quarter, with TalkSport network brands collectively growing weekly reach by 8.6% from Q4 2024 to 3.9m.

StationGroupEnding Mar 24Ending Dec 24Ending Mar 25QoQ % chYoY % ch
Global total (UK)Global26,22927,80727,582-0.85.2
Bauer Media Audio UK total (excl partners)Bauer22,65521,89321,819-0.3-3.7
Heart brand (UK)Global12,39313,29813,3850.78.0
Hits Radio portfolio (excl partners)Bauer13,15513,28713,170-0.90.1
BBC Radio 2BBC13,22813,64513,106-4.0-0.9
Heart network (UK)Global9,44210,05810,1921.37.9
BBC Radio 4 (including 4 Extra)BBC9,6339,3719,6933.40.6
Capital brand (UK)Global8,3089,6889,449-2.513.7
BBC Radio 4BBC9,2049,0399,3293.21.4
Smooth brand (UK)Global6,5287,8417,809-0.419.6
Greatest Hits network (excl partners)Bauer7,7987,5957,508-1.1-3.7
BBC Radio 1BBC7,3107,5377,393-1.91.1
Greatest Hits RadioBauer7,6877,3677,143-3.0-7.1
Capital network (UK)Global6,2437,4457,138-4.114.3
Hits Radio network (excl partners)Bauer6,7167,1677,100-0.95.7
News Broadcasting totalNews Broadcasting6,6146,6326,7932.42.7
News Broadcasting national networkTalkSport6,4166,4366,6142.83.1
Smooth Radio network (UK)Global5,8046,5736,201-5.76.8
Absolute Radio networkBauer5,4835,6115,572-0.71.6
BBC Radio 5 Live (incl Sports Extra)BBC5,2525,6935,508-3.24.9
BBC Radio 5 LiveBBC4,8895,3445,3790.710.0
News Broadcasting speech networkTalkSport4,7104,4724,7776.81.4
Classic FM brand (UK)Globaln/a4,5684,7363.7n/a
Hits RadioBauer4,5334,6834,68403.3
Classic FMGlobal4,4404,4754,5381.42.2
TalkSport networkTalkSport3,7183,5893,8968.64.8
Kiss networkBauer4,1023,7623,8612.6-5.9
Magic networkBauer4,4173,5043,6163.2-18.1
TalkSportTalkSport3,3903,2533,5067.83.4
LBC brand (UK)Global3,2603,3513,343-0.22.5
LBC (UK)Global2,5472,6902,645-1.73.8
BBC 6 MusicBBC2,5482,7762,577-7.21.1
MagicBauer3,0692,2732,50010.0-18.5
Radio X brand (UK)Global2,2172,4302,4972.812.6
BBC Radio 3BBC1,9951,9522,14810.07.7
Virgin Radio networkTalkSport1,9212,2352,120-5.110.4
KisstoryBauer2,0892,1652,042-5.7-2.2
Capital Xtra brand UKGlobal2,0552,0971,998-4.7-2.8
Radio X network (UK)Global2,0692,1241,997-6.0-3.5
Absolute RadioBauer2,2362,1401,957-8.6-12.5
Heart 80sGlobal1,8601,8761,722-8.2-7.4
Gold Radio network (UK)Global1,8101,7291,599-7.5-11.7
Capital Xtra (UK)Global1,6921,6581,593-3.9-5.9
Absolute 80sBauer1,5561,5751,520-3.5-2.3
BBC Radio 4 ExtraBBC1,5061,4771,5162.60.7
KissBauer2,2931,0851,49237.5-34.9
Virgin RadioTalkSport1,5031,4301,398-2.2-7.0
Nation Broadcasting GroupBauer8591,2361,3287.454.6
BBC World ServiceBBC1,2251,1841,2102.2-1.2
Heart 90sGlobal1,1171,0761,1809.75.6
Absolute Radio 90sBauer9681,0281,0694.010.4
Capital DanceGlobal9951,1771,052-10.65.7
Planet RockBauer1,0399561,0499.71.0
LBC News (UK)Global9909741,0134.02.3
Heart 00sGlobal9941,023967-5.5-2.7
Heart DanceGlobal9701,014924-8.9-4.7
Absolute Classic RockBauer852828791-4.5-7.2
BBC Radio 1XtraBBC786811751-7.4-4.5
Boom RadioBauer602706697-1.315.8
TalkSport2TalkSport56054167625.020.7
Heart 70sGlobal727770675-12.3-7.2
Absolute Radio CountryBauer3926106709.870.9
Magic SoulBauer5126406420.325.4
Times RadioTalkSport5036046223.023.7
Smooth 80sGlobaln/a53359511.6n/a
Capital Xtra ReloadedGlobal603599592-1.2-1.8
HeatBauer504614588-4.216.7
BBC Radio 5 Sports ExtraBBC9711,192583-51.1-40.0
Kisstory R&BBauern/a5305524.2n/a
Jazz FMBauer431545536-1.724.4
BBC Asian network UKBBC542579530-8.5-2.2
Nation 80sBauern/a5055192.8n/a
Smooth ChillGlobal40243551117.527.1
Talk (formerly TalkRadio)TalkSport757504485-3.8-35.9
Kerrang!Bauer456473455-3.8-0.2
Mellow MagicBauer4994354544.4-9.0
Absolute Radio 00sBauer2924324473.553.1
Virgin Radio AnthemsTalkSport255468437-6.671.4
Greatest Hits Radio 60sBauern/a3864249.8n/a
Absolute Radio 70sBauer2873824209.946.3
Smooth CountryGlobal35836841111.714.8
Capital AnthemsGlobaln/a440399-9.3n/a
Sunrise Radio Group NationalSunrisen/a370349-5.7n/a
Smooth 70sGlobaln/a3173469.1n/a
Hits Radio PrideBauern/a3403461.8n/a
Sunrise Radio NationalSunrise329360340-5.63.3
Smooth RelaxGlobal348373336-9.9-3.4
Magic at the MusicalsBauer2002983279.763.5
Heart 10sGlobaln/a2923168.2n/a
Virgin Radio ChilledTalkSport299355316-11.05.7
Hits Radio Chilled (formerly Magic Chilled)Bauer432385315-18.2-27.1
Absolute Radio 10sBauer17426530214.073.6
Classic FM CalmGlobaln/a23829021.8n/a
Smooth SoulGlobaln/a20627835.0n/a
Virgin Radio 80s PlusTalkSport158279263-5.766.5
Heart MusicalsGlobaln/a13421661.2n/a
Kiss Xtra (surveyed as Kiss Fresh)Bauer22519020910.0-7.1
Heart LoveGlobaln/a2012073.0n/a
Capital ChillGlobal190216187-13.4-1.6
Radio X 90s GroupGlobaln/an/a184n/an/a
Absolute Radio 60sBauer1231701774.143.9
Magic Classical (formerly Scala Radio)Bauer188218176-19.3-6.4
Radio X Classic RockGlobal241216162-25.0-32.8
Radio X ChilledGlobaln/a12915721.7n/a
Classic FM MoviesGlobaln/a1541540n/a
Radio X 90sGlobaln/a129122-5.4n/a
Radio X 00sGlobaln/a133106-20.3n/a
National stations weekly reach (000s)
StationGroupEnding Mar 24Ending Dec 24Ending Mar 25QoQ % chYoY % ch
Boom RadioBauer11.810.713.728.016.1
BBC Radio 4 (including 4 Extra)BBC13.113.212.9-2.3-1.5
BBC Radio 4BBC12.312.311.9-3.3-3.3
LBC (UK)Global10.811.110.7-3.6-0.9
BBC Radio 2BBC10.610.810.6-1.90
BBC 6 MusicBBC10.09.39.41.1-6.0
BBC Radio 4 ExtraBBC8.58.39.312.09.4
LBC brand (UK)Global9.39.69.3-3.10
Total Global (UK)Global9.49.19.21.1-2.1
Talk (formerly TalkRadio)TalkSport6.610.39.0-12.636.4
Bauer Media Audio UK total (excl partners)Bauer9.49.19.0-1.1-4.3
Greatest Hits network (excl partners)Bauer8.48.68.93.56.0
Greatest Hits RadioBauer8.38.58.72.44.8
Hits Radio Portfolio (excl partners)Bauer8.88.38.63.6-2.3
Planet RockBauer10.29.68.3-13.5-18.6
Radio X network (UK)Global8.57.88.36.4-2.4
Times RadioTalkSport8.87.38.09.6-9.1
Classic FM brand (UK)Globaln/a7.97.90n/a
Classic FMGlobal8.47.87.7-1.3-8.3
Radio X brand (UK)Global8.57.47.74.1-9.4
BBC Radio 3BBC8.07.57.4-1.3-7.5
News Broadcasting speech networkTalkSport6.86.97.01.42.9
Magic Classical (formerly Scala Radio)Bauer9.07.46.8-8.1-24.4
BBC Radio 1BBC6.36.86.7-1.56.3
Absolute RadioBauer7.06.66.60-5.7
Gold Radio network (UK)Global6.86.36.64.8-2.9
Smooth Radio network (UK)Global6.56.46.63.11.5
News Broadcasting totalNews Broadcasting6.86.66.60-2.9
TalkSportTalkSport6.26.26.54.84.8
News Broadcasting national networkTalkSport6.86.46.51.6-4.4
Hits Radio network (excl partners)Bauer7.56.46.51.6-13.3
Greatest Hits Radio 60sBauern/a6.96.4-7.2n/a
Heart brand (UK)Global6.56.16.33.3-3.1
Smooth brand (UK)Global6.56.36.30-3.1
Radio X Classic RockGlobal6.34.56.340.00
TalkSport networkTalkSport6.15.96.25.11.6
Absolute Radio networkBauer6.56.76.2-7.5-4.6
Absolute Classic RockBauer4.86.06.11.727.1
Classic FM CalmGlobaln/a5.56.110.9n/a
Heart network (UK)Global6.45.86.03.4-6.3
BBC Radio 5 LiveBBC6.05.76.05.30
BBC Radio 5 Live (incl Sports Extra)BBC5.95.96.01.71.7
BBC Asian Network UKBBC4.25.35.65.733.3
Smooth CountryGlobal5.13.95.643.69.8
Classic FM MoviesGlobaln/a5.25.55.8n/a
Capital brand (UK)Global5.15.35.2-1.92.0
Virgin RadioTalkSport6.15.65.2-7.1-14.8
Sunrise Radio NationalSunrise4.74.75.06.46.4
Hits RadioBauer6.45.05.00-21.9
Heart MusicalsGlobaln/a1.94.9157.9n/a
Magic networkBauer5.35.34.9-7.5-7.5
Capital network (UK)Global4.75.04.9-2.04.3
Sunrise Radio Group nationalSunrisen/a4.44.911.4n/a
Smooth 70sGlobaln/a2.64.884.6n/a
Kerrang!Bauer5.35.14.8-5.9-9.4
Heart DanceGlobal3.44.74.82.141.2
MagicBauer5.15.24.6-11.5-9.8
Absolute 80sBauer4.94.84.6-4.2-6.1
Mellow MagicBauer3.84.24.69.521.1
Virgin Radio networkTalkSport5.94.74.6-2.1-22.0
BBC Radio 1XtraBBC4.54.94.5-8.20
Jazz FMBauer3.74.14.47.318.9
Nation Broadcasting GroupBauer5.44.74.4-6.4-18.5
Absolute Radio CountryBauer6.24.84.3-10.4-30.6
Kiss networkBauer4.64.24.20-8.7
Smooth ChillGlobal4.74.14.22.4-10.6
BBC World ServiceBBC5.84.24.1-2.4-29.3
Capital DanceGlobal4.84.24.0-4.8-16.7
Magic at the MusicalsBauer4.34.04.00-7.0
HeatBauer2.73.43.914.744.4
Kisstory R&BBauern/a3.53.911.4n/a
Heart 70sGlobal3.03.63.85.626.7
Heart 80sGlobal4.14.23.8-9.5-7.3
Heart 00sGlobal3.73.23.715.60
Capital Xtra brand UKGlobal3.73.63.72.80
Capital Xtra ReloadedGlobal3.52.93.727.65.7
Absolute Radio 90sBauer3.63.43.52.9-2.8
Heart 90sGlobal3.73.03.516.7-5.4
KisstoryBauer4.23.63.5-2.8-16.7
Smooth RelaxGlobal4.33.73.5-5.4-18.6
Radio X 90s GroupGlobaln/an/a3.4n/an/a
Capital Xtra (UK)Global3.53.53.4-2.9-2.9
KissBauer3.64.13.3-19.5-8.3
Smooth 80sGlobaln/a4.13.3-19.5n/a
Virgin Radio AnthemsTalkSport3.63.13.36.5-8.3
Radio X 90sGlobaln/a3.23.20n/a
Capital ChillGlobal5.24.03.2-20.0-38.5
Magic SoulBauer4.13.12.9-6.5-29.3
LBC News (UK)Global2.82.22.827.30
Kiss Xtra (surveyed as Kiss Fresh)Bauer2.62.92.8-3.47.7
Hits Radio Chilled (formerly Magic Chilled)Bauer3.02.52.64.0-13.3
Radio X 00sGlobaln/a1.82.538.9n/a
Heart 10sGlobaln/a2.32.30n/a
Absolute Radio 70sBauer2.83.02.3-23.3-17.9
Absolute Radio 00sBauer2.63.12.2-29.0-15.4
Capital AnthemsGlobaln/a2.02.210.0n/a
Radio X ChilledGlobaln/a2.12.24.8n/a
Virgin Radio ChilledTalkSport3.32.12.10-36.4
TalkSport2TalkSport2.72.32.1-8.7-22.2
Absolute Radio 60sBauer3.52.32.1-8.7-40.0
Heart LoveGlobaln/a2.31.8-21.7n/a
BBC Radio 5 Sports ExtraBBC1.92.61.7-34.6-10.5
Hits Radio PrideBauern/a1.61.60n/a
Smooth SoulGlobaln/a2.81.3-53.6n/a
Absolute Radio 10sBauer1.11.61.2-25.09.1
Virgin Radio 80s PlusTalkSport2.01.11.10-45.0
Nation 80sBauern/a1.21.1-8.3n/a
National stations average hours per listener
StationGroupEnding Mar 24Ending Dec 24Ending Mar 25QoQ % chYoY % ch
Global total (UK)Global24.024.424.60.20.6
Bauer Media Audio UK total (excl partners)Bauer20.819.119.20.1-1.6
BBC Radio 2BBC13.714.313.5-0.8-0.2
BBC Radio 4 (incl 4 Extra)BBC12.312.012.20.2-0.1
Hits Radio Portfolio (excl partners)Bauer11.310.611.00.4-0.3
BBC Radio 4BBC11.110.810.80-0.3
Heart brand (UK)Global7.97.98.20.30.3
Greatest Hits network (excl partners)Bauer6.46.36.50.20.1
Greatest Hits RadioBauer6.36.06.10.1-0.2
Heart network (UK)Global5.95.65.90.30
Capital brand (UK)Global4.24.94.8-0.10.6
BBC Radio 1BBC4.54.94.8-0.10.3
Smooth brand (UK)Global4.14.74.80.10.7
Hits Radio network (excl partners)Bauer4.94.44.50.1-0.4
News Broadcasting totalNews Broadcasting4.44.24.40.20
News Broadcasting national networkTalkSport4.24.04.20.20
Smooth Radio network (UK)Global3.74.04.000.3
Classic FM brand (UK)Globaln/a3.53.60.1n/a
Classic FMGlobal3.63.33.40.1-0.2
Absolute Radio networkBauer3.53.63.4-0.2-0.1
Capital network (UK)Global2.93.63.4-0.20.5
News Broadcasting speech networkTalkSport3.13.03.30.30.2
BBC Radio 5 Live (incl Sports Extra)BBC3.03.33.2-0.10.2
BBC Radio 5 LiveBBC2.93.03.10.10.2
LBC brand (UK)Global3.03.13.0-0.10
LBC (UK)Global2.72.92.8-0.10.1
BBC 6 MusicBBC2.52.52.4-0.1-0.1
Hits RadioBauer2.82.22.30.1-0.5
TalkSport networkTalkSport2.22.02.30.30.1
TalkSportTalkSport2.11.92.20.30.1
Radio X brand (UK)Global1.81.71.90.20.1
Magic networkBauer2.31.81.7-0.1-0.6
Radio X network (UK)Global1.71.61.60-0.1
Kiss networkBauer1.81.51.60.1-0.2
BBC Radio 3BBC1.61.41.50.1-0.1
BBC Radio 4 ExtraBBC1.31.21.40.20.1
Absolute RadioBauer1.51.41.3-0.1-0.2
MagicBauer1.51.11.10-0.4
Gold Radio network (UK)Global1.21.11.0-0.1-0.2
Boom RadioBauer0.70.70.90.20.2
Virgin Radio networkTalkSport1.11.00.9-0.1-0.2
Planet RockBauer1.00.90.8-0.1-0.2
Virgin RadioTalkSport0.90.80.7-0.1-0.2
Capital Xtra brand UKGlobal0.70.70.700
Absolute 80sBauer0.70.70.700
KisstoryBauer0.90.80.7-0.1-0.2
Heart 80sGlobal0.80.80.6-0.2-0.2
Nation Broadcasting GroupBauer1.20.60.60-0.6
Times RadioTalkSport0.40.40.50.10.1
KissBauer0.80.40.50.1-0.3
Absolute Classic RockBauer0.40.50.500.1
Capital Xtra (UK)Global0.60.60.5-0.1-0.1
BBC World ServiceBBC0.70.50.50-0.2
Capital DanceGlobal0.50.50.4-0.1-0.1
Absolute Radio 90sBauer0.30.30.40.10.1
Heart 90sGlobal0.40.30.40.10
Heart DanceGlobal0.30.50.4-0.10.1
Talk (formerly TalkRadio)TalkSport0.50.50.4-0.1-0.1
Greatest Hits Radio 60sBauern/a0.30.30n/a
Heart 00sGlobal0.40.30.30-0.1
LBC News (UK)Global0.30.20.30.10
Absolute Radio CountryBauer0.20.30.300.1
BBC Radio 1XtraBBC0.30.40.3-0.10
BBC Asian Network UKBBC0.20.30.300.1
Capital Xtra ReloadedGlobal0.20.20.200
Kisstory R&BBauern/a0.20.20n/a
Jazz FMBauer0.20.20.200
Kerrang!Bauer0.20.20.200
Classic FM CalmGlobaln/a0.10.20.1n/a
HeatBauer0.10.20.200.1
Heart 70sGlobal0.20.30.2-0.10
Sunrise Radio Group NationalSunrisen/a0.20.20n/a
Sunrise Radio NationalSunrise0.10.20.200.1
Smooth ChillGlobal0.20.20.200
Smooth CountryGlobal0.20.10.20.10
Smooth 70sGlobaln/a0.10.20.1n/a
Smooth 80sGlobaln/a0.20.20n/a
Magic SoulBauer0.20.20.200
Mellow MagicBauer0.20.20.200
Nation 80sBauern/a0.10.10n/a
Radio X 90s GroupGlobaln/an/a0.1n/an/a
Magic at the MusicalsBauer0.10.10.100
Magic Classical (formerly Scala Radio)Bauer0.20.20.1-0.1-0.1
Smooth RelaxGlobal0.10.10.100
Radio X Classic RockGlobal0.10.10.100
TalkSport2TalkSport0.10.10.100
Virgin Radio AnthemsTalkSport0.10.10.100
Virgin Radio ChilledTalkSport0.10.10.100
Classic FM MoviesGlobaln/a0.10.10n/a
Heart 10sGlobaln/a0.10.10n/a
Hits Radio PrideBauern/a0.10.10n/a
Hits Radio Chilled (formerly Magic Chilled)Bauer0.10.10.100
Heart MusicalsGlobaln/a00.10.1n/a
Kiss Xtra (surveyed as Kiss Fresh)Bauer0.10.10.100
Capital ChillGlobal0.10.10.100
Capital AnthemsGlobaln/a0.10.10n/a
BBC Radio 5 Sports ExtraBBC0.20.30.1-0.2-0.1
Absolute Radio 70sBauer0.10.10.100
Absolute Radio 00sBauer0.10.10.100
Absolute Radio 10sBauer00000
Absolute Radio 60sBauer Radio00000
Heart LoveGlobal Radion/a000n/a
Virgin Radio 80s PlusTalkSport00000
Smooth SoulGlobaln/a0.10-0.1n/a
Radio X ChilledGlobaln/a000n/a
Radio X 00sGlobaln/a000n/a
Radio X 90sGlobaln/a000n/a
National stations share of listening (%)

Source: Rajar



Want to get involved in the discussion?

Related articles

The Media Leader

Newsletters