Total digital listening share continued to tick up in Q3, according to the latest Rajar figures.
Digital listening — inclusive of DAB, DTV, total online and websites, apps and smart speakers — now makes up a 74.3% share of radio listening, compared with just 25.7% for AM/FM.
That is a significant difference from a year earlier, when AM/FM still held a 29.7% share.
Breaking digital listening down by category, much of the growth has been driven by an increase in listening in DAB, which now holds a 44% share of total listening, up from 42.3% in Q3 2023.
Share of smart speaker listening grew 22% year on year from 13.8% of total listening to 16.9%. However, it is flat compared with Q2.
| AM/FM | All digital | – DAB | – DTV | – Total online | – Website/apps | – Smart speaker | |
|---|---|---|---|---|---|---|---|
| Platform shares (%) | |||||||
| Q3 2023 | 29.7 | 70.3 | 42.3 | 3.8 | 24.2 | 10.4 | 13.8 |
| Q2 2024 | 26.3 | 73.7 | 42.8 | 2.7 | 28.1 | 11.1 | 17.0 |
| Q3 2024 | 25.7 | 74.3 | 44.0 | 2.6 | 27.7 | 10.8 | 16.9 |
| Digital listening weekly reach (%) | |||||||
| Q3 2023 | n/a | 75.8 | 61.3 | 9.7 | 41.0 | 24.5 | 23.3 |
| Q2 2024 | n/a | 77.2 | 62.9 | 6.7 | 42.8 | 24.4 | 26.0 |
| Q3 2024 | n/a | 77.5 | 63.4 | 6.9 | 42.0 | 23.7 | 26.5 |
| Digital listening total hours (m) | |||||||
| Q3 2023 | n/a | 714 | 429 | 38 | 246 | 106 | 140 |
| Q2 2024 | n/a | 772.0 | 449 | 29 | 295 | 117 | 178 |
| Q3 2024 | n/a | 776 | 460 | 27 | 289 | 113 | 176 |
Source: Rajar
