Cosmetics giant Rimmel is sponsoring Sugar magazine’s annual model competition for the second consecutive year.
The competition includes a roadshow which visits cities in the UK searching for the new face of the market leader teen glossy. The winner becomes a Sugar covergirl and receives a trip to the USA and £500.
Marketing director of Coty UK, David Allan, comments: “The Sugar/Rimmel Model Competition 2002 attracted over 7,000 entrants, all of whom were key Rimmel London consumers aged 12 to 18 years.”
Caroline Connor, commercial director of Sugar, said: “The partnership of two market leading brands once again presents many opportunities to make this year’s competition even more exciting than last year.”
Attic Futura Publishing: 020 7664 6400 www.atticfutura.co.uk
Recent Magazine/Sponsorship Stories from NewsLine Emap To Invest In Marketing Revamped More! New Cadbury’s Sponsorship Idents For Coronation Street Attic Futura Poaches Natmags PR
Subscribers can access ten years of NewsLine articles by clicking the Search button to the left
