Roku taps Nielsen for four-screen measurement

In brief

Streaming platform Roku has partnered with Nielsen to enable four-screen measurement across traditional TV, connected TV, desktop, and mobile.

Marketers running ads with Roku will now be able to deduplicate campaign reach and frequency across all four screens in the home.

Nielsen Four-Screen Ad Deduplication will initially be available in Nielsen Total Ad Ratings.

The measurement option will underpin audience deduplication in Nielsen ONE, the company’s much-anticipated cross-media measurement platform.

Nielsen, which was taken private earlier this month, has stated it is on track to deliver Nielsen ONE by the end of this year.