Royal Mail touts ‘greenest’ creds in Sky TV campaign

Ella Sagar

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February 28, 2023

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1 minute

In brief: Royal Mail has launched a campaign saying it is “the UK’s greenest delivery company”.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Royal Mail has launched a campaign on Sky Media claiming it is “the UK’s greenest delivery company”.

This is based on reported carbon emissions per parcel by UK delivery companies that currently publicly report these statistics.

The Sky Zero Footprint Fund gifted £250,000 in media value to Royal Mail and four other companies last year.

Royal Mail’s TV spot launched yesterday and will run until 27 March across Sky Media channels and programming on linear and video-on-demand.

During production, Royal Mail reduced emissions by minimising travel within the M25, reducing large-scale art and post-production, and using Ad Green to calculate and monitor carbon output.