The broadcaster will harness talent to generate interest in every team, is launching a tournament companion app, and will use recommendations to keep light ITVX viewers on the platform.

Welcome to the Brief for Thursday 11 December, The Media Leader’s round-up of media news.

As DTC subscriptions plateau, Disney is seeking incremental reach via content deals and live sports.

As the partnership that sees a selection of ITVX and Disney+ titles promoted on each other’s platforms go live this week, The Media Leader looks at how the deal works.

During a webcast, ITV executives shared their vision for ITV’s content strategy as the broadcaster adapts to the streaming market.

Compared with ITV’s coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.

ITV CEO Dame Carolyn McCall speaks with editor-in-chief Omar Oakes at The Future of TV Advertising Global in London about the challenging state of the TV ad market and future plans for ITV and ITVX.

Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being ‘a national champion’ and going after digital spend.

Feature: Addressing media buyers, advertisers and journalists, ITV executives had a lot to say and even more to tease for 2024.

ITV is on course to greatly improve on last year’s streaming numbers despite usage on ITVX showing a slowdown in recent months.