Somethin’ Else hires ex-Spotify exec as head of branded podcasts

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Somethin’ Else, part of Sony Music Entertainment, has appointed a new head of branded podcasts. 

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.


Somethin’ Else, part of Sony Music Entertainment, has appointed a new head of branded podcasts.

Annabel Wilcken will be based in the UK and report to Jez Nelson, executive vice-president and co-head of global podcasts.

Her main responsibilities will be client relationships for brand-funded podcasts and business growth.

Wilcken most recent role was head of branded podcasts at Compete App and prior to that she worked at Spotify for 11 years, with her last position a director of multi-market activation and planning and was also one of the founding members of the streaming company’s London office.



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