New research from TDG shows that watching videos on tablets leads to greater overall TV viewing.
39% of 18 to 49 year olds that use their tablets to watch videos say that it encourages them to watch more TV programmes.
Only 15% of respondents to TDG’s research said they watched less regular TV as result of tablet viewing.
“This is a conclusion of particular relevance to those involved in the TV industry including networks, multichannel operators, and advertisers,” said Bill Niemeyer, TDG senior analyst.
Read more at Digital TV Europe.net.
