Teads adds connected TV inventory to its platform

Ella Sagar

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September 22, 2022

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1 minute

In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.

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Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

Teads, the global programmatic platform, has added connected TV inventory to its platform.

The CTV inventory is initially being launched in the US, with additional territories to follow later this year.

The addition aims to give advertisers and agencies access to a range of high-attention, brand-safe and quality media, expand audience reach by nearly 2 billion monthly unique users, and deliver “better business outcomes”.

Advertisers and agencies can now buy across TV, mobile, and desktop through Teads’ platform, and have more options to reach consumers throughout the customer journey with contextualised targeting.

During its beta testing, Teads partnered with brands across every major category and saw uplifts across the funnel, including high attention, brand awareness, purchase intent, and tune-in conversion.