TikTok appoints new UK head of sales

Ella Sagar

•

November 2, 2021

•

1 minute

Exclusive: Kris Boger is now general manager of global business solutions for the UK.

More from the author

Have brands changed their approach to South Asian Heritage Month?

Read more

Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

TikTok has appointed a new UK head of sales today, Mediatel News can reveal.

Kris Boger has been working for the short-form video-sharing platform since November 2019 as head of product marketing in Europe and his new role is general manager of global business solutions for the UK.

Boger starts in the role today and will report into Stuart Flint, TikTok’s head of global business solutions Europe, who previously oversaw the UK.

TikTok’s UK commercial team will now report to Boger and he will be overseeing brand and agency partnerships, as well as the TikTok For Business platform.

A spokesperson did not disclose to Mediatel News how many UK salespeople TikTok now employs, but did say the company has rapidly scaled over the last 18 months.

Prior to working at TikTok, Boger worked in product marketing at Facebook for nearly four years, and previously held positions at AKQA and Red Bull.

TikTok announced in September that it had reached 1 billion monthly users.