TV market round-up: August 2018

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According to the latest agency estimates, ITV’s August revenues are down -5.9%.


According to the latest agency estimates, ITV’s August revenues are down -5.9% – with total revenues having dropped from £90m to £84.7m year-on-year.

ITV Breakfast also saw a small decline, down -1.5% to just under £4m; meanwhile, Channel 4 saw its revenues grow 7.6% to nearly £44m.

Elsewhere, Total Satellite revenues declined -3.0%, from £169.7m to £164.6m.

Total RevenueAug-17Aug-18% Change
ITV90,010,00084,690,000-5.9
Channel 440,660,00043,740,0007.6
ITV Breakfast4,020,0003,960,000-1.5
Total ITV/C4/ITV Breakfast134,690,000132,390,000-1.7
Total Satellite169,720,000164,560,000-3.0

Source: Agency Estimates

Total Satellite revenue comprises ITV digital channels; Sky Sales (inc C5 & Viacom); C4 Dig Sales (inc UKTV & BT channels) plus other dig channels

% Share of ITV Revenue by FranchiseAug-17Aug-18% Point Change
Anglia TV7.597.880.29
Carlton12.9612.23-0.73
Central15.5415.890.35
HTV6.866.33-0.53
LWT11.0710.39-0.68
Meridian11.3511.820.47
North West/Border10.8611.600.74
Scotland7.958.330.38
Ulster (UTV)2.292.07-0.22
West Country1.941.90-0.04
Yorkshire/North East11.5011.570.07
CPTsAdultsMenWomenHwvsHwvs/ChABC1 Adults
ITV10.3729.9515.8714.98147.0328.59
% Ch YoY7.958.367.737.5538.4718.79
Channel 4 inc +110.7825.2418.8217.1678.8621.43
% Ch YoY18.3310.9423.8320.5924.1820.03
ImpactsAdultsMenWomenHwvsHwvs/ChABC1 Adults
ITV9,604.503,326.886,277.626,653.23677.693,485.04
% Ch YoY-12.83-13.16-12.66-12.51-32.04-20.79
Channel 4 inc +14,772.822,038.602,734.212,997.97652.582,401.49
% Ch YoY-9.08-3.03-13.12-10.78-13.36-10.37
Channel 53,726.601,377.272,349.332,535.12531.701,588.79
% Ch YoY-6.79-2.07-9.36-7.88-14.06-0.09
Satellite44,011.8120,242.4323,769.8328,361.225,236.3917,169.20
% Ch YoY-5.44-3.84-6.75-3.15-9.07-8.26
Total Broadcast65,993.2828,342.4937,651.2443,181.557,594.7826,202.89
% Ch YoY-4.24-2.64-5.41-2.79-9.38-7.29


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