According to the latest agency estimates, ITV’s August revenues are down -5.9% – with total revenues having dropped from £90m to £84.7m year-on-year.
ITV Breakfast also saw a small decline, down -1.5% to just under £4m; meanwhile, Channel 4 saw its revenues grow 7.6% to nearly £44m.
Elsewhere, Total Satellite revenues declined -3.0%, from £169.7m to £164.6m.
| Total Revenue | Aug-17 | Aug-18 | % Change |
|---|---|---|---|
| ITV | 90,010,000 | 84,690,000 | -5.9 |
| Channel 4 | 40,660,000 | 43,740,000 | 7.6 |
| ITV Breakfast | 4,020,000 | 3,960,000 | -1.5 |
| Total ITV/C4/ITV Breakfast | 134,690,000 | 132,390,000 | -1.7 |
| Total Satellite | 169,720,000 | 164,560,000 | -3.0 |
Source: Agency Estimates
Total Satellite revenue comprises ITV digital channels; Sky Sales (inc C5 & Viacom); C4 Dig Sales (inc UKTV & BT channels) plus other dig channels
| % Share of ITV Revenue by Franchise | Aug-17 | Aug-18 | % Point Change |
|---|---|---|---|
| Anglia TV | 7.59 | 7.88 | 0.29 |
| Carlton | 12.96 | 12.23 | -0.73 |
| Central | 15.54 | 15.89 | 0.35 |
| HTV | 6.86 | 6.33 | -0.53 |
| LWT | 11.07 | 10.39 | -0.68 |
| Meridian | 11.35 | 11.82 | 0.47 |
| North West/Border | 10.86 | 11.60 | 0.74 |
| Scotland | 7.95 | 8.33 | 0.38 |
| Ulster (UTV) | 2.29 | 2.07 | -0.22 |
| West Country | 1.94 | 1.90 | -0.04 |
| Yorkshire/North East | 11.50 | 11.57 | 0.07 |
| CPTs | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 10.37 | 29.95 | 15.87 | 14.98 | 147.03 | 28.59 |
| % Ch YoY | 7.95 | 8.36 | 7.73 | 7.55 | 38.47 | 18.79 |
| Channel 4 inc +1 | 10.78 | 25.24 | 18.82 | 17.16 | 78.86 | 21.43 |
| % Ch YoY | 18.33 | 10.94 | 23.83 | 20.59 | 24.18 | 20.03 |
| Impacts | Adults | Men | Women | Hwvs | Hwvs/Ch | ABC1 Adults |
|---|---|---|---|---|---|---|
| ITV | 9,604.50 | 3,326.88 | 6,277.62 | 6,653.23 | 677.69 | 3,485.04 |
| % Ch YoY | -12.83 | -13.16 | -12.66 | -12.51 | -32.04 | -20.79 |
| Channel 4 inc +1 | 4,772.82 | 2,038.60 | 2,734.21 | 2,997.97 | 652.58 | 2,401.49 |
| % Ch YoY | -9.08 | -3.03 | -13.12 | -10.78 | -13.36 | -10.37 |
| Channel 5 | 3,726.60 | 1,377.27 | 2,349.33 | 2,535.12 | 531.70 | 1,588.79 |
| % Ch YoY | -6.79 | -2.07 | -9.36 | -7.88 | -14.06 | -0.09 |
| Satellite | 44,011.81 | 20,242.43 | 23,769.83 | 28,361.22 | 5,236.39 | 17,169.20 |
| % Ch YoY | -5.44 | -3.84 | -6.75 | -3.15 | -9.07 | -8.26 |
| Total Broadcast | 65,993.28 | 28,342.49 | 37,651.24 | 43,181.55 | 7,594.78 | 26,202.89 |
| % Ch YoY | -4.24 | -2.64 | -5.41 | -2.79 | -9.38 | -7.29 |





