Television is set to lead the way in the UK advertising market’s recovery in 2002, with a growth of 2.5% forecast by Zenith Media.
Newspapers are expected to be weak this year, dragged down by a poor national market. In 2003, radio is predicted to be the strongest medium, posting a 4.5% growth.
| Zenith Media UK Advertising Forecasts, By Medium | ||
| 2002 | 2003 | |
| Television | 2.5 | 4.4 |
| Radio | 1.2 | 4.5 |
| Newspapers | -3.8 | 0.8 |
| Magazines | 1.4 | 2.5 |
| Source: Zenith Media, July 2002 | ||
