These tables include the latest AA UK advertising short term quarterly forecasts and yearly forecasts.
UK Total Advertising Short Term Quarterly Forecast
| Q1 2005 |
2,406 |
10.3% |
| Q2 2005 |
2,359 |
-1.0% |
| Q3 2005 |
2,297 |
1.6% |
| Q4 2005 |
2,643 |
-0.5% |
| Q1 2006 |
2,345 |
-2.5% |
| Q2 2006 |
2,447 |
3.7% |
| Q3 2006 |
2,238 |
-2.6% |
| Q4 2006 |
2,581 |
-2.3% |
| Q1 2007 |
2,376 |
1.3% |
| Q2 2007 |
2,471 |
1.0% |
| Q3 2007 |
2,383 |
6.5% |
| Q4 2007 |
2,698 |
4.5% |
| Q1 2008 |
2,397 |
0.9% |
| Q2 2008 |
2,450 |
-0.8% |
| Q3 2008 |
2,203 |
-7.6% |
| Q4 2008 |
2,434 |
-9.8% |
| Q1 2009 |
1,978 |
-17.4% |
| Q2 2009 |
2,081 |
-13.9% |
| Q3 2009 |
1,998 |
-9.0% |
| Q4 2009 |
2,262 |
-6.9% |
| Q1 2010 |
1,943 |
-1.8% |
| Q2 2010 |
2,075 |
-0.3% |
| Q3 2010 |
2,055 |
2.9% |
| Q4 2010 |
2,336 |
3.3% |
| Q1 2011 |
2,027 |
4.3% |
Source: Advertising Association, July 2009
* Figures quoted in current prices
UK Total Advertising Short Term Yearly Forecast
| 2006 |
9,611 |
-1.0% |
| 2007 |
9,928 |
3.3% |
| 2008 |
9,450 |
-4.8% |
| 2009 |
8,319 |
-11.9% |
| 2010 |
8,409 |
1.1% |
Source: Advertising Association, July 2009
* Figures quoted in current prices
High and low Twelve-Year Forecast Options (£m at constant 2000 prices)
| 2010 |
13,976 |
9,113 |
953 |
3,910 |
13,976 |
9,113 |
953 |
3,910 |
| 2020 |
21,207 |
11,743 |
1,304 |
8,160 |
17,840 |
9,879 |
1,097 |
6,865 |
| CAGR% |
4.3 |
2.6 |
3.2 |
7.6 |
2.5 |
0.8 |
1.4 |
5.8 |
Source: AA’s Long Term Advertising Expenditure Forecast
Note: Media covered by the report include television, national newspapers, regional newspapers, consumer magazines, business magazines, directories, radio, out-of-home, cinema, the internet, direct mail and mobile.
