UKTV Play adds one million subscribers in 2022

Ella Sagar

•

January 12, 2023

•

1 minute

In brief: UKTV’s streaming service added more than 3,000 hours of content and one million registered users last year.

More from the author

Have brands changed their approach to South Asian Heritage Month?

Read more

Ella Sagar Ella Sagar is a reporter for The Media Leader and leads our audio and out-of-home coverage. She joined in September 2021 and has a gold standard NCTJ. She previously wrote for the South West Londoner, Ealing Times, and The Hillingdon Times. At the University of Leeds, she received a First Class Honours Degree in French and Spanish with distinction in speaking and during her time there regularly presented radio shows on Leeds Student Radio, wrote for the student paper The Gryphon and was editor of Her Campus Leeds.

UKTV’s streaming service, UKTV Play, added more than one million registered users and over 3,000 hours of content last year.

The free-to-view video-on-demand service also grew its direct-to-consumer views by 27% year-on-year.

The commercial broadcaster, which has seven linear channels including Dave, Gold, W, Drama, Alibi, Eden and Yesterday, increased its share of commercial impacts from 8.52% in 2021 to 8.70% in 2022.

This follows a restructuring of its commercial team and rebranding as digital-first.

UKTV is part of production company BBC Studios.